Performance and Lead Gen Specialist

Performance Marketing & Lead Generation SpecialistExperience Required: Minimum 2+ yearsCompensation: Competitive (based on experience)Location: Ahmedabad, India ( On-site )Industry: Healthcare, Pharma, MedTech, Cosmetics (Mayflower Group)Employment Type: Full-timeAbout MayflowerMayflower Group is expanding its digital footprint across multiple verticals— healthcare, pharma, medtech, and cosmetics . We are looking for a Performance Marketing & Lead Generation Specialist who can craft and execute ROI-driven paid media strategies to generate high-quality leads and drive business growth for multiple brands under our umbrella.This role is ideal for someone who thrives in a fast-paced, multi-brand environment and knows how to blend analytics, creativity, and strategy to deliver measurable results.Key ResponsibilitiesPerformance Marketing & Paid Media Management- Plan, launch, and optimize paid campaigns on Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads , and e-commerce platforms.- Drive lead generation campaigns focused on high-intent audiences across different verticals (healthcare services, pharma products, medtech devices, cosmetic solutions).- Implement full-funnel strategies , including retargeting and remarketing, to maximize conversions.Lead Quality & Conversion Optimization- Build and optimize landing pages and lead funnels for maximum conversions.- Conduct A/B tests for ad creatives, copy, and CTAs to improve click-through and conversion rates.- Ensure lead quality tracking and nurturing through CRM integrations and feedback loops.- Set up Whatsapp, Meta and other marketing lead nurturing automations in association with the CRM tools to ensure the captured leads are converted.Analytics, Insights & Reporting- Monitor key metrics (CPL, CPA, ROAS, CTR) and adjust campaigns for performance improvement.- Create weekly and monthly reports with actionable insights for the leadership team.- Use tools like Google Analytics, Ads Manager, Tag Manager, and Data Studio for performance analysis.Budget Management- Manage and optimize campaign budgets to achieve maximum ROI across channels and brands.- Forecast lead volumes and recommend budget allocations for different business units.Collaboration & Creative Direction- Work closely with the design and content teams to produce high-performing ad creatives and copies.- Collaborate with brand managers for campaign alignment with business goals.Required Skills & ExperienceExperience: Minimum 2 years in performance marketing & lead generation , preferably in multi-brand or agency environments.Expertise in Platforms: Google Ads, Facebook/Instagram Ads, LinkedIn Ads, n8n, Zoho CRM, GPT, hey gen, etc. (additional platforms a plus)Strong Knowledge: Conversion rate optimization, funnel building, remarketing, A/B testing.Analytical Tools: Google Analytics, Tag Manager, Data Studio, CRM systems, PixelBudget Handling: Proven ability to manage significant ad spends effectively.Creative Sense: Ability to suggest and guide ad creatives for better engagement and conversions.What We Offer- Competitive salary and growth opportunities within Mayflower Group- Exposure to multi-brand marketing strategies across healthcare, pharma, medtech, and cosmetic sectors- A fast-paced, innovation-driven work culture- On-site role in Ahmedabad with opportunities for collaboration and learning- Compensation Range: 4-9 LPA. (depending on experience and profile)How to ApplySend your resume + portfolio/case studies of successful campaigns to the subject line: Job Application – Performance Marketing & Lead Generation Specialist