Performance and Lead Gen Specialist

Performance Marketing & Lead Generation Specialist

Experience Required: Minimum 2+ years

Compensation: Competitive (based on experience)

Location: Ahmedabad, India (On-site )

Industry: Healthcare, Pharma, MedTech, Cosmetics (Mayflower Group)

Employment Type: Full-time

About Mayflower

Mayflower Group is expanding its digital footprint across multiple verticals—healthcare, pharma, medtech, and cosmetics . We are looking for a Performance Marketing & Lead Generation Specialist who can craft and execute ROI-driven paid media strategies to generate high-quality leads and drive business growth for multiple brands under our umbrella.

This role is ideal for someone who thrives in a fast-paced, multi-brand environment and knows how to blend analytics, creativity, and strategy to deliver measurable results.

Key Responsibilities

Performance Marketing & Paid Media Management

• Plan, launch, and optimize paid campaigns on Google Ads, Meta Ads (Facebook/Instagram), Ads , and e-commerce platforms.
• Drive lead generation campaigns focused on high-intent audiences across different verticals (healthcare services, pharma products, medtech devices, cosmetic solutions).
• Implement full-funnel strategies , including retargeting and remarketing, to maximize conversions.

Lead Quality & Conversion Optimization

• Build and optimize landing pages and lead funnels for maximum conversions.
• Conduct A/B tests for ad creatives, copy, and CTAs to improve click-through and conversion rates.
• Ensure lead quality tracking and nurturing through CRM integrations and feedback loops.
• Set up Whatsapp, Meta and other marketing lead nurturing automations in association with the CRM tools to ensure the captured leads are converted.

Analytics, Insights & Reporting

• Monitor key metrics (CPL, CPA, ROAS, CTR) and adjust campaigns for performance improvement.
• Create weekly and monthly reports with actionable insights for the leadership team.
• Use tools like Google Analytics, Ads Manager, Tag Manager, and Data Studio for performance analysis.

Budget Management

• Manage and optimize campaign budgets to achieve maximum ROI across channels and brands.
• Forecast lead volumes and recommend budget allocations for different business units.

Collaboration & Creative Direction

• Work closely with the design and content teams to produce high-performing ad creatives and copies.
• Collaborate with brand managers for campaign alignment with business goals.

Required Skills & Experience

Experience: Minimum 2 years in performance marketing & lead generation , preferably in multi-brand or agency environments.

Expertise in Platforms: Google Ads, Facebook/Instagram Ads, Ads, n8n, Zoho CRM, GPT, hey gen, etc. (additional platforms a plus)

Strong Knowledge: Conversion rate optimization, funnel building, remarketing, A/B testing.

Analytical Tools: Google Analytics, Tag Manager, Data Studio, CRM systems, Pixel

Budget Handling: Proven ability to manage significant ad spends effectively.

Creative Sense: Ability to suggest and guide ad creatives for better engagement and conversions.

What We Offer

• Competitive salary and growth opportunities within Mayflower Group
• Exposure to multi-brand marketing strategies across healthcare, pharma, medtech, and cosmetic sectors
• A fast-paced, innovation-driven work culture
• On-site role in Ahmedabad with opportunities for collaboration and learning
• Compensation Range: 4-9 LPA. (depending on experience and profile)

How to Apply

Send your resume + portfolio/case studies of successful campaigns to

with the subject line: Job Application – Performance Marketing & Lead Generation Specialist