Director of Content Strategy and Planning

2 months ago

Mumbai, India Pepper Content Full time

Pepper Content ( is building a global content marketplace that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 5 years, over 100,000+ freelance content creators have applied to be part of the Pepper network of which we work with the top 5% of talent, and on the other end - we work with over 2500+ customers like Amazon, Adobe, Google, HDFC Bank, Adani, and the majority of the startup ecosystem. We are looking to hire a Director of Content Strategy and Planning to develop and execute content and communication strategies for enterprise accounts. The responsibilities will include determining the problem areas for a brand, understanding the objective and customer journeys, and directing a way forward via content to increase brand awareness and retention. Job Responsibilities: Developing clear and engaging content strategies and plans that are consistent with the company's brand image and address both business goals and consumer needs. Analyzing content marketing data to identify trends and anticipate consumer needs. Performing content audits to assess how well existing content is performing. Performing content gap analyses to determine what type of content is missing and what is needed. Managing, directing, and delegating the team of in-house and freelance strategists. Creating, adjusting, and managing the editorial calendar. Establishing style guides that specify the writing style and tone needed to create engaging content. Leading content workshops for brands and developing a solid understanding of the target audience through online and traditional market research. The ideal candidate must: A strong content management background with a minimum of 6+ more years of experience. Proven content strategy and project management experience. Industry know-how - experience in BFSI, FMCG, and D2C brands and should have a good understanding of how different industries work Good understanding of SEO tools Spearheaded client meetings for strategy, brainstorming, and planning. Passionate about learning, bringing in industry insights, and capable of leading large projects/large companies/Enterprises Minimum 1 year experience in leading a team. Excellent analytical skills. Effective communication skills. Benefits at Pepper: Paid leaves for new parents Paid Menstrual Leave Flexible work timings Medical Insurance coverage for all employees and dependents including Parents or in-laws COVID-19 insurance coverage for all employees and dependents including Parents or in-law

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