Director of Content Strategy and Planning

1 month ago

Mumbai, India Pepper Content Full time
Pepper Content ( is building a global content marketplace that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 5 years, over 100,000+ freelance content creators have applied to be part of the Pepper network of which we work with the top 5% of talent, and on the other end - we work with over 2500+ customers like Amazon, Adobe, Google, HDFC Bank, Adani, and the majority of the startup ecosystem.

We are looking to hire a Director of Content Strategy and Planning to develop and execute content and communication strategies for enterprise accounts. The responsibilities will include determining the problem areas for a brand, understanding the objective and customer journeys, and directing a way forward via content to increase brand awareness and retention.

Job Responsibilities:

- Developing clear and engaging content strategies and plans that are consistent with the company's brand image and address both business goals and consumer needs.- Analyzing content marketing data to identify trends and anticipate consumer needs.- Performing content audits to assess how well existing content is performing.- Performing content gap analyses to determine what type of content is missing and what is needed.- Managing, directing, and delegating the team of in-house and freelance strategists.- Creating, adjusting, and managing the editorial calendar.- Establishing style guides that specify the writing style and tone needed to create engaging content.- Leading content workshops for brands and developing a solid understanding of the target audience through online and traditional market research.

The ideal candidate must:

- A strong content management background with a minimum of 6+ more years of experience.- Proven content strategy and project management experience.- Industry know-how - experience in BFSI, FMCG, and D2C brands and should have a good understanding of how different industries work- Good understanding of SEO tools- Spearheaded client meetings for strategy, brainstorming, and planning.- Passionate about learning, bringing in industry insights, and capable of leading large projects/large companies/Enterprises- Minimum 1 year experience in leading a team.- Excellent analytical skills.- Effective communication skills.

Benefits at Pepper:

- Paid leaves for new parents- Paid Menstrual Leave- Flexible work timings- Medical Insurance coverage for all employees and dependents including Parents or in-laws- COVID-19 insurance coverage for all employees and dependents including Parents or in-law

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