Growth manager
4 days ago
If you are passionate about driving growth, innovating customer engagement strategies, and contributing to the success of a high-growth consumer brand, we encourage you to apply for this exciting opportunity at The Sleep Company.
Industry: D2 C
Key Responsibilities:
1. Campaign Planning and Execution: Develop and execute campaigns on Email, SMS, Notifications, Whats App, Chatbots, and Website properties.
2. Customer Segmentation: Conduct thorough analysis of customer data to identify key customer segments & design personalized campaigns & communication strategies.
3. Measure and Analyze campaign performance to optimize for conversion, revenue attribution, click through rates, campaign ROI etc.
4. Design A/B Tests: Plan and execute A/B tests on content and communication strategies to optimize performance and effectiveness.
5. Collaboration with Content Team: Partner with content creators and copywriters to develop effective communication strategies aligned with campaign goals.
6. Innovative Growth Initiatives: Ideate and execute growth hacks, promotional offers, and campaigns to attract and retain customers.
7. Data Analysis and Customer Research: Analyze data and conduct research to understand user behavior, journey, and pain points. Utilize insights to drive informed decision-making and campaign improvements.
Required Skills and Qualifications:
- Quick Learner: Ability to rapidly acquire and apply new knowledge and skills.
- Analytical Mindset: Strong analytical skills with the ability to translate data into actionable insights.
- Communication Skills: Excellent verbal and written communication skills, adept at stakeholder management.
- Customer Focus: Passion for understanding customer behavior and enhancing customer experience.
- Ownership and Result Orientation: Proactive attitude with a strong sense of ownership and accountability for achieving measurable results.
- Fast-paced Environment: Ability to thrive in a dynamic, fast-paced startup environment.
Preferred Experience:
- At least 4 plus years of experience in a marketing, growth, or sales-related role within a consumer brand or consumer tech company.
- Familiarity with CRM tools, marketing automation platforms, and analytics tools is a plus.
Benefits:
- Competitive salary and performance-based incentives.
- Opportunities for professional growth and development.
- Collaborative and innovative work environment.
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