Kapiva | Marketing Specialist | bangalore

3 days ago


bangalore, India Kapiva Full time

About Role:

The primary scope of this role would be to support brand building efforts on the various solution-

area(s) under the Kapiva portfolio of products. The role covers creative thinking, data analysis & executional support to help the brand achieve its business targets.


Job responsibilities include:

- Project management of task items basis the strategic objectives for the solution area(s) -

Market Understanding: Understanding of the TG, their trigger & barriers; competitive landscape,

etc

- New Products Development (NPD) : Helping in communication development across

touchpoints like product display pages, D2C store, CRM touchpoints, marketplaces, etc

- Communication Development : Assist in managing all consumer touchpoints - social

media, performance marketing, influencer collaborations, brand campaign, etc

- Data Analytics : Actively driving measurement & learnings for various marketing initiatives -

Stakeholder Management : Collaborating with relevant POCs across the marketing team,

cross-functional teams and external partners/agencies/vendors

- Other activities required to support portfolio management, sales support, customer service, etc to drive product/therapy success


Location : Bangalore


What we are looking for:

- Bachelor's degree in Communication, business administration, or related field.

- ~0-2 years of experience in Brand Management, Consumer Marketing, E-commerce or digital marketing

- Highly motivated & Self-driven, enthusiastic team player

- Ability to manage multiple projects simultaneously

- Passionate about building a consumer brand


About Kapiva:

India’s First Modern Holistic Ayurvedic Brand, delivering innovative solutions to Millennials.

Kapiva is an Ayurvedic result-driven brand consisting of everyday products that are infused

with pure Ayurvedic herbs. Each product is manufactured with research-based formulations

crafted by qualified Ayurvedic experts at The Kapiva Academy of Ayurveda. Our ethos is all

about efficacy by creating the perfect balance of ancestral scriptures with modern-day

technology to provide solutions for common lifestyle issues like digestion, hair & skin,

weight management, diabetes, hypertension, and more

Website:



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