Influencer Marketing Associate

3 days ago

India Barcode Entertainment : Strategic Brand Solutions Full time

Job Title: Influencer Marketing Associate

Company: Barcode Entertainment

Location: Andheri West

Job Type: Full-Time

About Us: Barcode Entertainment: Strategic Brand Solutions, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE, Barcode is expanding its global reach and redefining the influencer landscape on an international scale. The company is committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights.

Role Overview: The Influencer Marketing Associate will be responsible for sourcing, engaging, and managing influencers to support our marketing campaigns. You will identify influencers who align with campaign briefs, negotiate contracts, and oversee the execution of campaigns

Key Responsibilities:

Influencer Scouting & Research:

  • Identify and recruit influencers across various platforms (Instagram, YouTube, etc.) based on campaign needs and brand objectives.
  • Research and assess influencers’ audience demographics, engagement rates, and content quality to ensure the right fit for campaigns.
  • Maintain an up-to-date database of potential influencer partners.

Campaign Execution & Management:

  • Support the creation of influencer marketing briefs and guide influencers on campaign objectives, messaging, and creative direction.
  • Oversee day-to-day management of influencer partnerships, ensuring timely content delivery and campaign execution.
  • Track influencer performance, monitor content, and ensure adherence to timelines and contractual obligations.

Negotiation & Relationship Building:

  • Negotiate terms, deliverables, and pricing with influencers, ensuring mutually beneficial agreements.
  • Build and maintain strong relationships with influencers and agencies to secure long-term partnerships.

Campaign Reporting & Analysis:

  • Collect data on campaign performance (e.g., engagement, reach, sales) and provide regular reports to the marketing team.
  • Analyze results to optimize future influencer marketing strategies and initiatives.

Cross-Functional Collaboration:

  • Work closely with the creative, product, and social media teams to ensure consistency and alignment with broader marketing goals.
  • Stay up to date on the latest trends in influencer marketing and contribute new ideas to enhance campaigns.

Experience: 1+ year of experience in influencer marketing, social media marketing, or a related field. Experience with influencer identification, negotiation, and campaign management is a plus.

Skills:

  • Strong communication and negotiation skills.
  • Detail-oriented with excellent organizational and project management abilities.
  • Proficient in social media platforms (Instagram, TikTok, YouTube, etc.) and basic social media analytics tools.
  • Knowledge of influencer marketing trends and best practices.

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