Digital marketing manager – campaigns

2 weeks ago


Chennai, India Spot Your Leaders & Consulting Full time
Job Description:
We're seeking a highly skilled Digital Marketing Manager specializing in hands-on end-to-end execution of digital campaigns to join our dynamic team. You'll be responsible for strategizing, executing, and optimizing campaigns across various platforms, including Demandbase, Salesforce, Hub Spot, programmatic advertising, and Google Ads. Your expertise in Saa S tech and global brands will be crucial in driving successful campaigns and achieving measurable results. The candidate should be from prominent global tech/Saa S companies and track record of delivering successful campaigns, comfortable in high-performance environment.
Campaign Management:
Plan, execute, and optimize campaigns on Demandbase, Salesforce, Hub Spot, and other relevant platforms
Manage programmatic advertising campaigns, ensuring optimal targeting and performance
Oversee Google Ads campaigns, maximizing ROI and driving conversions
Monitor and analyze campaign performance, providing regular reports and insights
Technical Expertise:
Demonstrate proficiency in various marketing automation and advertising platforms
Stay up-to-date with the latest digital marketing trends and technologies
Troubleshoot technical issues and ensure smooth campaign execution
Data Analysis:
Utilize analytics tools to track and measure campaign performance
Identify areas for improvement and implement data-driven optimizations
Provide actionable insights to inform future marketing strategies
Qualifications:
Proven Experience:
5+ years of experience in digital marketing, specifically in the Saa S tech industry
Track record of successfully managing campaigns on Demandbase, Salesforce, Hub Spot, and other relevant platforms
Expertise in programmatic advertising and Google Ads
Technical Skills:
Strong understanding of marketing automation and advertising technologies
Proficiency in analytics tools and data analysis
Excellent problem-solving and troubleshooting skills
Other Skills:
Strong analytical and strategic thinking abilities
Excellent communication and collaboration skills
Ability to work independently and as part of a team
Passion for digital marketing and staying ahead of industry trends
Preferred Certifications/ Qualifications:
Demandbase (Foundations & Advanced) certification
Salesforce certification
Experience with marketing automation tools (e.g., Pardot, Hub Spot, Marketo).
Knowledge of email marketing best practices.
Experience with data analysis tools (e.g., Google Analytics).
Certifications in digital marketing or related fields.

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