Qala Global | Category Marketing Manager
1 week ago
1-3 years in Fashion, Trend Forecasting or Merchandising
About Us:
Qala Global is India’s first B2B platform connecting premium designer labels with high-end stockists and boutiques worldwide. Our mission is to bridge tradition and modernity by delivering high-quality products while empowering artisans and women-led businesses. We pride ourselves on championing ethical, sustainable practices and curating global collaborations rooted in Indian heritage
Role Overview:
We are seeking a passionate and dynamic Category Marketing Manager with a strong background in fashion to oversee and elevate our e-commerce storefront. This role requires a blend of creativity, analytical prowess, and a keen eye for trends to create a seamless and inspiring experience for buyers. The ideal candidate will strategically curate products, foster connections between brands and buyers, and enhance the overall platform presence
Key Responsibilities:Trend Monitoring & Product Curation
Stay ahead of global fashion trends by researching industry movements, consumer preferences, and emerging styles
Curate collections that align with buyer expectations, incorporating innovative designs and Indian heritage crafts
Storefront Management
Manage and optimize the e-commerce storefront, ensuring accurate and visually appealing product information, descriptions, and images
Collaborate with brands to ensure collections align with Qala Global’s aesthetic and quality benchmarks
Enhance storefront usability to improve buyer engagement and increase conversions
Match global buyers with products and brands that meet their unique preferences and business needs
Act as a liaison between buyers and brands to facilitate customizations, private labeling, and tailored solutions
Analytics & Strategy
Monitor key performance metrics, such as product performance, buyer behavior, and sales trends
Use data-driven insights to optimize product placements, pricing strategies, and marketing campaigns
Collaboration & Communication
Partner with internal teams to develop and execute impactful marketing campaigns and product launches
Maintain effective communication with brands to ensure timely updates and compliance with platform standards.
Required Qualifications
Education: Bachelor’s degree in Fashion, Merchandising, Design, or any related field.
Experience: 1-3 years in fashion, e-commerce, merchandising, or trend forecasting.
Strong expertise in global fashion trends and their application in product curation
Knowledge of sustainable and ethical fashion practices
Proficiency in e-commerce platforms (Shopify experience preferred) and marketing tools like Canva (Matrixify is a plus)
Key Skills:
Exceptional ability to identify and leverage emerging fashion trends
Strong organisational and multitasking skills
Analytical mindset with a creative approach to problem-solving
Excellent communication and collaboration abilities
Why Join Us?
Be part of a mission-driven company championing Indian ethical fashion
Collaborate directly with the founders and shape the future of global fashion
Contribute to the promotion of Indian heritage crafts in global markets
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bangalore, India Qala Global Full timeExperience: 1-3 years in Fashion, Trend Forecasting or MerchandisingAbout Us: Qala Global is India’s first B2B platform connecting premium designer labels with high-end stockists and boutiques worldwide. Our mission is to bridge tradition and modernity by delivering high-quality products while empowering artisans and women-led businesses. We pride...
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bangalore, India Qala Global Full timeExperience: 1-3 years in Fashion, Trend Forecasting or MerchandisingAbout Us: Qala Global is India’s first B2B platform connecting premium designer labels with high-end stockists and boutiques worldwide. Our mission is to bridge tradition and modernity by delivering high-quality products while empowering artisans and women-led businesses. We pride...
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bangalore, India Qala Global Full timeExperience:1-3 years in Fashion, Trend Forecasting or MerchandisingAbout Us:Qala Global is India’s first B2B platform connecting premium designer labels with high-end stockists and boutiques worldwide. Our mission is to bridge tradition and modernity by delivering high-quality products while empowering artisans and women-led businesses. We pride ourselves...
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