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Google Ads Specialist

2 weeks ago

Chennai, Tamil Nadu, India GROW MEDICO Full time

About Us

We are a fast-growing healthcare marketing agency dedicated to scaling clinics, hospitals, and healthcare brands across India. Our campaigns are deeply data-driven, and we focus on driving measurable ROI for treatments in dermatology, aesthetics, hair restoration, IVF, dental, oncology, slimming, and wellness.

As we expand, we're seeking a Senior Media Buyer who specializes in Google Ads and Meta Ads with proven experience in the healthcare industry to join our performance marketing team.

Key Responsibilities
  • Campaign Strategy & Planning
  • Develop high-performing campaign strategies for Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) tailored to healthcare treatments and services.
  • Research keywords, demographics, and competitor ads specific to healthcare verticals.
  • Structure campaigns with clear objectives: lead generation, consultations, or brand awareness.

Execution & Optimization

  • Set up, manage, and optimize campaigns to achieve target CPL, CTR, and ROAS.
  • Implement A/B testing for ad copies, creatives, targeting, and landing pages.
  • Monitor campaign performance daily, troubleshoot underperforming ads, and scale winning ones.
  • Industry-Specific Compliance & Communication
  • Ensure ads comply with Google & Meta's healthcare advertising policies (restricted terms, claims, disclaimers, etc.).
  • Collaborate with content/design teams to create compliant yet compelling ad creatives and landing pages.

Analytics & Reporting

  • Leverage Google Analytics, GA4, Meta Ads Manager, and other tools for insights.
  • Prepare weekly and monthly performance reports with actionable recommendations.
  • Maintain deep knowledge of lead quality via CRM integrations (TeleCRM, Zoho, HubSpot, etc.).

Team Collaboration & Growth

  • Work closely with creative, copywriting, and sales enablement teams to align campaigns with patient journeys.
  • Mentor junior media buyers and assist in scaling ad operations.
  • Stay updated on healthcare marketing trends, platform algorithm updates, and industry best practices.
Requirements
  • Experience: 2–3+ years of hands-on experience managing high-budget Google Ads & Meta campaigns.
  • Domain Knowledge: Strong exposure to healthcare, aesthetics, dermatology, hair, dental, or wellness advertising.
  • Technical Skills:
  • Expertise in Ads Manager (Google & Meta), Keyword Planner, and advanced targeting.
  • Strong knowledge of GA4, conversion tracking, UTM setup, and A/B testing.
  • CRM integration and lead flow optimization understanding.
  • Analytical Skills: Ability to read data, spot patterns, and make performance-driven decisions.
  • Compliance Mindset: Understanding of healthcare ad restrictions, ethical marketing practices, and regulatory guidelines.
  • Education: Bachelor's degree in Marketing, Business, or related field preferred. Certifications in Google Ads & Meta Ads are a plus.
What We Offer
  • Competitive salary (₹20,000 – ₹30,000 per month, negotiable for the right candidate).
  • Opportunity to manage ₹50L – ₹1Cr monthly ad spends across multiple healthcare brands.
  • Fast-paced, growth-oriented work environment with a young and energetic team.
  • Exposure to cutting-edge healthcare marketing strategies and international campaigns.