Marketing and Brand Strategy Specialist

4 weeks ago

Mumbai, India Swan Energy Limited Full time

Job Title: Marketing and Brand Strategy Specialist Location: Mumbai Employment Type: Full-time Education: Bachelor’s degree in Marketing, Communications, Business, or a related field. An MBA or Master’s in Marketing is a plus. Experience: 3-5+ years of experience in brand strategy, marketing, or a related field. Preferred Experience: Experience in B2B and/or B2C marketing environments. Experience in brand management within a startup or growth-stage company. Knowledge of the latest marketing trends and tools, particularly in digital and social media. Job Summary: We, at SwanSat , are looking for a highly motivated and creative Marketing and Brand Strategy Specialist to lead and execute comprehensive brand strategy, marketing campaigns, and customer engagement initiatives. This role will work closely with cross-functional teams to build a strong brand presence, increase customer engagement, and drive business growth through targeted marketing strategies. Key Responsibilities: Brand Strategy Development: Design and implement a cohesive brand strategy that reflects the company’s mission, vision, and values. Conduct market research and competitor analysis to identify opportunities for differentiation and brand positioning. Create and maintain brand guidelines, ensuring consistency across all channels (visual identity, tone of voice, and messaging). Marketing Campaigns: Develop and execute multi-channel marketing campaigns, including digital, social media, email marketing, and traditional channels. Measure and report on the performance of all marketing campaigns, assessing ROI and KPIs. Collaborate with product, sales, and content teams to ensure campaign alignment with business objectives. Content Creation and Management: Lead the development of marketing content, including website copy, social media posts, blogs, press releases, and video scripts. Manage external agencies and creative resources to develop high-quality assets. Oversee content calendar and ensure timely delivery of marketing materials. Consumer Insights & Market Research: Conduct primary and secondary research to gather insights into customer behavior, preferences, and market trends. Analyze customer data to guide marketing decisions and improve campaign effectiveness. Brand Growth & Awareness: Design campaigns to increase brand visibility and awareness in target markets. Build and maintain relationships with media outlets, influencers, and partners to promote the brand. Plan and execute brand activations, events, and sponsorships that enhance brand visibility. Digital Marketing & Analytics: Develop and optimize digital marketing strategies for paid and organic channels. Manage SEO/SEM, display advertising, and other digital channels to drive website traffic and lead generation. Monitor analytics to track engagement, conversions, and customer acquisition, making data-driven recommendations for improvement. Key Skills: Proven experience in developing and executing successful marketing strategies and campaigns. Strong understanding of digital marketing tools (SEO/SEM, Google Analytics, email marketing, social media platforms). Exceptional communication and storytelling skills, with a creative and analytical mindset. Ability to manage multiple projects, prioritize tasks, and meet deadlines. Experience in managing marketing budgets and measuring performance. Familiarity with customer segmentation and targeting strategies. Proficient in content creation and experience working with external vendors/agencies. Benefits: Competitive salary and benefits package. Opportunity to work in a fast-paced, dynamic environment. Collaborate with a talented and diverse team. Growth and career development opportunities. To Apply: Please submit your resume and a cover letter explaining your experience in brand strategy and marketing campaigns to anita.patel@swan.co.in . About the Company: Swan Energy Limited Swan Energy Limited is an Indian conglomerate involved in textile, energy, real estate, and technology sectors. Established in 1909, it originally began as a textile company under the name Swan Mills Limited, producing high-quality fabrics. Over the years, it has expanded across sectors and rebranded itself as Swan Energy Limited. Swan Energy Limited had a consolidated revenue of ~INR 5,000 Cr. in FY24. SwanSat (OPC) Private Limited SwanSat Private Limited, a subsidiary of Swan Energy Limited, empowers agriculture decision-makers with large-scale planetary analysis using AI-driven analytics and comprehensive earth observation imagery. We deliver actionable insights for agriculture and climate.

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