Marketing and Brand Strategy Specialist

3 weeks ago

Mumbai, India Swan Energy Limited Full time
Job Title: Marketing and Brand Strategy Specialist

Location: Mumbai

Employment Type: Full-time

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field. An MBA or Master’s in Marketing is a plus.

Experience: 3-5+ years of experience in brand strategy, marketing, or a related field.

Preferred Experience:

- Experience in B2B and/or B2C marketing environments.- Experience in brand management within a startup or growth-stage company.- Knowledge of the latest marketing trends and tools, particularly in digital and social media.

Job Summary:

We, at SwanSat, are looking for a highly motivated and creative Marketing and Brand Strategy Specialist to lead and execute comprehensive brand strategy, marketing campaigns, and customer engagement initiatives. This role will work closely with cross-functional teams to build a strong brand presence, increase customer engagement, and drive business growth through targeted marketing strategies.

Key Responsibilities:

- Brand Strategy Development:- Design and implement a cohesive brand strategy that reflects the company’s mission, vision, and values.- Conduct market research and competitor analysis to identify opportunities for differentiation and brand positioning.- Create and maintain brand guidelines, ensuring consistency across all channels (visual identity, tone of voice, and messaging).- Marketing Campaigns:- Develop and execute multi-channel marketing campaigns, including digital, social media, email marketing, and traditional channels.- Measure and report on the performance of all marketing campaigns, assessing ROI and KPIs.- Collaborate with product, sales, and content teams to ensure campaign alignment with business objectives.- Content Creation and Management:- Lead the development of marketing content, including website copy, social media posts, blogs, press releases, and video scripts.- Manage external agencies and creative resources to develop high-quality assets.- Oversee content calendar and ensure timely delivery of marketing materials.- Consumer Insights & Market Research:- Conduct primary and secondary research to gather insights into customer behavior, preferences, and market trends.- Analyze customer data to guide marketing decisions and improve campaign effectiveness.- Brand Growth & Awareness:- Design campaigns to increase brand visibility and awareness in target markets.- Build and maintain relationships with media outlets, influencers, and partners to promote the brand.- Plan and execute brand activations, events, and sponsorships that enhance brand visibility.- Digital Marketing & Analytics:- Develop and optimize digital marketing strategies for paid and organic channels.- Manage SEO/SEM, display advertising, and other digital channels to drive website traffic and lead generation.- Monitor analytics to track engagement, conversions, and customer acquisition, making data-driven recommendations for improvement.

Key Skills:

- Proven experience in developing and executing successful marketing strategies and campaigns.- Strong understanding of digital marketing tools (SEO/SEM, Google Analytics, email marketing, social media platforms).- Exceptional communication and storytelling skills, with a creative and analytical mindset.- Ability to manage multiple projects, prioritize tasks, and meet deadlines.- Experience in managing marketing budgets and measuring performance.- Familiarity with customer segmentation and targeting strategies.- Proficient in content creation and experience working with external vendors/agencies.

Benefits:

- Competitive salary and benefits package.- Opportunity to work in a fast-paced, dynamic environment.- Collaborate with a talented and diverse team.- Growth and career development opportunities.

To Apply:

Please submit your resume and a cover letter explaining your experience in brand strategy and marketing campaigns to

About the Company:

Swan Energy Limited

Swan Energy Limited is an Indian conglomerate involved in textile, energy, real estate, and technology sectors. Established in 1909, it originally began as a textile company under the name Swan Mills Limited, producing high-quality fabrics. Over the years, it has expanded across sectors and rebranded itself as Swan Energy Limited. Swan Energy Limited had a consolidated revenue of ~INR 5,000 Cr. in FY24.

SwanSat (OPC) Private Limited

SwanSat Private Limited, a subsidiary of Swan Energy Limited, empowers agriculture decision-makers with large-scale planetary analysis using AI-driven analytics and comprehensive earth observation imagery. We deliver actionable insights for agriculture and climate.

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