Digital Marketing Associate

2 months ago


gurugram, India Zupee Full time

Responsibilities:• Conceptualizing and executing of CPM/CPC/CPI/ROAS campaigns• Campaign execution and optimization across Google Search, YouTube, UAC, ASA, GDN, DSP andFacebook Ads• Extensively reporting, analysing and optimizing performance campaigns for target KPI• Media Buying via Direct partnership with Affiliate & Publisher• Deep understanding of mobile marketing, attribution tools Like Adjust/Appsflyer/Branch• Should have some understanding of analytics tools like GA, Tableau, PowerBI, AdobeQualifications:• Degree in B.Tech / BBA/ MBA• 2+ Years of experience in relevant field• Google AdWords, Facebook, DV360• Hands on Experience of working with leading DSP Platforms• Affiliate and Direct publishers• Mobile and web attribution• GTM planning- Budget planning, Campaign development



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