Search Engine Optimization Specialist

Experience: 2–4 years Location: Bengalouru (Onsite) Department: Growth Marketing / Acquisitions Team Reports To: Director – Acquisitons About Kapiva: Kapiva is one of India’s fastest-growing modern ayurvedic D2C brands, redefining how people experience wellness through authentic, convenient, and effective Ayurvedic nutrition. We are on a mission to make Ayurveda accessible and aspirational for the modern Indian consumer. We’re looking for a data-driven, technically strong, and curious SEO Executive who’s excited to solve new challenges — from improving rankings to optimizing for emerging platforms like voice search and LLMs. Role Overview: As an SEO Executive at Kapiva, you’ll be responsible for driving organic growth across search engines, app stores, and emerging answer engines. You’ll manage SEO projects in collaboration with our agency, lead ASO efforts, and explore innovative opportunities in AEO (Answer Engine Optimization) to future-proof our visibility in the evolving digital landscape. This is a role for someone who thrives on experimentation, enjoys tackling technical challenges, and wants to make a measurable impact on brand visibility and performance. Key Responsibilities: 1. SEO Strategy & Execution Lead end-to-end SEO initiatives — including on-page, off-page, and technical SEO — across Kapiva’s key categories. Collaborate with internal teams and our SEO agency to develop and execute the organic growth roadmap. Conduct keyword research, optimize content, and ensure site architecture supports search performance. Stay updated on Google algorithm updates, semantic search, and E-E-A-T guidelines. 2. App Store Optimization (ASO) Manage and optimize Kapiva’s Google Play Store and App Store presence. Conduct keyword research, optimize app metadata, and improve conversion through creative testing. Analyze app ranking trends, downloads, and retention metrics to improve app visibility and install efficiency. Collaborate with performance teams to align app campaigns and SEO learnings. 3. Answer Engine Optimization (AEO) / LLM Visibility Optimize Kapiva’s web content to perform well on AI-driven answer engines and voice search (e.g., Gemini, ChatGPT, Perplexity, etc.). Implement structured data, schema markup, and FAQ-rich snippets for enhanced discoverability. Experiment with content formatting and contextual authority signals to increase Kapiva’s inclusion in AI-driven responses. Track and analyze LLM visibility metrics and build frameworks to measure organic influence beyond traditional SERPs. 4. Technical SEO & Analytics Conduct regular technical audits to improve crawlability, indexation, and site performance. Work with tech teams to implement fixes, improve Core Web Vitals, and manage site migrations if needed. Analyze SEO KPIs — organic traffic, rankings, CTR, conversions, domain authority, and LLM mentions. Create detailed dashboards and monthly reports for leadership review. 5. Agency & Cross-Functional Collaboration Act as the SEO project owner, coordinating between internal stakeholders and the external agency. Evaluate agency recommendations and ensure execution aligns with ROI and growth objectives. Partner with content, tech, and app teams to ensure cohesive organic growth across all surfaces. Key KPIs Growth in organic traffic, category keyword rankings, and non-branded visibility App store ranking improvement and organic app install contribution Increase in LLM / AEO visibility (Kapiva references or mentions in AI answer engines) Technical health improvements (Core Web Vitals, crawlability, and site speed) Month-over-month improvement in organic revenue contribution What We’re Looking For 2–4 years of experience in SEO, ASO, and/or content growth at a D2C brand or digital agency Strong technical SEO foundation and understanding of site architecture, schema, and analytics Proven ability to manage agencies, interpret data, and drive execution Hands-on expertise with tools: GA4, Search Console, Ahrefs, SEMrush, Screaming Frog, AppTweak, Firebase, etc. Comfort with experimentation, ambiguity, and solving complex growth challenges Excellent communication and stakeholder management skills Nice to Have Familiarity with LLM-based answer engine optimization frameworks Experience with Shopify or similar D2C platforms Understanding of content strategy, A/B testing, and conversion rate optimization Why Kapiva Be part of a fast-paced, growth-driven marketing team at the intersection of Ayurveda, wellness, and tech. Work on cutting-edge SEO, ASO, and AEO strategies shaping the future of organic marketing. Opportunity to own projects end-to-end and drive visible impact on brand performance. Collaborative, learning-first environment with room to experiment, innovate, and grow. Note: This is an IC role with cross-functional support across Tech, Content, Brand and other internal stakeholders