Energy Hub Team Leader

4 days ago

Bangalore, India Cricbuzz.com Full time
1 Cricket Scores digital platform delivering real-time scores, news, and engaging
video and editorial content to millions of passionate cricket fans across India and globally. looking for a performance-driven Programmatic Advertising Lead to maximize indirect revenue
across our web and mobile applications.

As the Programmatic Advertising Team Lead, you will own and scale Cricbuzz's
ensure monetization enhances rather than disrupts the user experience.
expertise with Google Ad Manager (GAM) and understanding of multiple ad networks (native,
video and display) will be critical to our monetization strategy.

Own and optimize the programmatic advertising strategy across web and app platforms.
 Manage inventory via Google Ad Manager (GAM) and ensure optimal ad delivery, fill
Set up and manage Header Bidding, Open Bidding, and Private Marketplaces
(Onboard and maintain relationships with multiple ad networks (e.g., Analyse performance metrics (CPMs, viewability, fill rates) to identify opportunities for
Conduct A/B testing for new ad layouts, formats, and network prioritization.
 Monitor ad quality and user experience to ensure brand safety and minimal disruption.
 Work closely with content, product, and tech teams to ensure seamless ad integration
and optimal performance.
 Develop and own dashboards for ad performance & revenue reporting and campaign
6–10 years of experience in programmatic advertising, ad operations, or yield
management – preferably in RMG or Content/News publishing business.
 Deep expertise with Google Ad Manager (GAM) – including optimising and managing
Ad Units, Line Items, Yield Groups, eCPMs and Reporting.
 Bidding and Prebid.js.
 Experience managing display and native ad monetization across web and mobile apps.
 Familiarity with ad networks/platforms such as AdMob, TAM, Taboola, Outbrain, and Google
Proficiency in data analysis tools such as Google Analytics, Clever Tap, Looker Studio, or
Excel for monetization insights.
 Ability to work cross-functionally and drive results in a fast-paced digital environment.
 Passion for sports and understanding of the digital sports content landscape is a plus.
 Knowledge of legal, privacy and compliance requirements (GDPR, CCPA, TCF, etc.)

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