Marketing Specialist

2 weeks ago

India RoboMQ Full time

About Us

RoboMQ is an API and data integration company that enables enterprises to automate critical business processes to reduce cost, improve operational effectiveness and provide better customer and employee experience.

RoboMQ offers Hire2Retire , a Lightweight IGA (Identity, Governance and Administration) SaaS product that manages employee lifecycle from HR systems to Active Directory, Azure AD and Google Directory. Hire2Retire manages full employee lifecycle changes of new hire, change of role, terminations, and long-term leave from HR and creates and manages Identity, Access, Privilege and Resource assignments. In effect, it fully automates work typically done by a sysadmin avoiding 90% of the cost while providing superior "First Day at Work" experience and preventing security and compliance risks by ensuring role-based access controls and timely terminations.

As a fast growing tech company we provide an environment of curiosity and learning to design cutting edge cloud & SaaS products coupled with fun and vibrant startup culture that has been providing accelerated growth to our people.

Location: Preferred locations are Jaipur (on-site) and remote at Pune, Mumbai, Ahmedabad , Vadodara and Delhi/NCR

Before you apply, make sure:

  • You have a minimum 2-8 years of relevant experience in content writing for Software or SaaS products.
  • You have 1-2 years of digital marketing experience.
  • Ready to learn new things and work in a fast-paced startup-like environment.
  • Hard-working, passionate, result-oriented go-getter

Job Description

RoboMQ is hiring a digital content creator (copy, images, video, and other media content) who can communicate product marketing strategy through words and images with a focus on inbound marketing for SaaS software products. This individual will be PRIMARILY responsible for creating and leading content for all inbound channels - website, white papers, blogs, presentations, and social media. She or he will also be involved in and be part of lead generation, pipeline management, social media, and related marketing efforts. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

The job responsibilities can be broken up as 70% Content Creation and 30% Digital Marketing.

Key Responsibilities

  • Express complex technology use cases in simple coherent text for consumption on the web, social media, and as white papers and case studies
  • You should be a concise and coherent storyteller or copywriter.
  • Content creation including web pages, white papers, AD copy, blog, images, technical product documentation, videos, and other multimedia for the web, mobile and social media
  • Creating and managing inbound marketing campaigns
  • Work with the product team to align the marketing messaging with the product roadmap
  • Manage leads, prospects, and sales activity on marketing tools and CRM platform
  • Work with technical teams in designing UX and visual elements
  • Manage partner relationships with cloud marketplaces, reseller channels, and OEM partnerships

Key Skills

Content creation, website development, image and graphics, digital marketing, blog, technical writing, video making, inbound marketing, inside sales

Required Experience and Qualifications

The candidates should be comfortable working with team members in a highly interactive environment. You will be a problem solver and must demonstrate a solid background and understanding of marketing, sales, technology, and interpersonal communication and have an aptitude and willingness to learn at a fast pace.

  • Strong English language skills in verbal and written communication. You should be a concise and coherent storyteller.
  • Prior experience in content marketing, content writing, and lead generation for software companies
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
  • Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization, etc.)
  • Provide creative ideas for content marketing and update the website on WordPress and other CMS tools
  • Able to create and run digital marketing campaigns on social media, ads, and email
  • Measure the performance of digital marketing efforts using a variety of Web analytics tools like Google Analytics
  • Experience in managing partnership and ecosystems and marketplaces
  • Experience of content creation using Office Suite, Adobe Creative Cloud, and other design and media tools
  • Ability to explain technical concepts to end-users, create documents and presentation and be able to effectively communicate ideas
  • A pleasant and charming personality with an ability to engage prospective customers through various medium
  • Creative, inventive, and out-of-box thinker
  • Strong desire to pursue a challenging career in digital marketing for software products
  • Bachelor's or a master’s degree preferably in Journalism, science, humanities, literature, technology or marketing

Benefits

At RoboMQ, you’ll get

  • Opportunity to work in a fast-moving, award-winning high growth SaaS company
  • Competitive salary
  • Strong, results-oriented culture
  • Fast accelerated growth for high performers who want to make an impact
  • Open and comfortable work environment for you to feel your best.

Work Location: Jaipur (Rajasthan)

Position type: Full time

Compensation: Depending on the experience

RoboMQ is an Equal Opportunity Employer. Applicants must be authorized to work in India.

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