Marketing specialist

1 month ago

India Randstad Enterprise Full time

purpose of the job The Marketing Campaign Specialist is responsible for executing and optimizing account based sales and marketing (ABSM) led digital marketing campaigns across Randstad Enterprise concepts to achieve business objectives, such as lead generation, brand awareness and revenue growth.

This role involves leveraging B2 B digital marketing and ABM principles to target high-value accounts by supporting the end-to-end process of campaign development, campaign setup, and monitoring performance tracking and analysis alongside the Marketing Campaign Manager and ABSM analytics leader.

The specialist collaborates closely with cross-functional teams to align ABSM initiatives with broader marketing goals and objectives.

your responsibilities Campaign Planning and Execution : Support the planning and execution of end-to-end ABSM campaigns tailored to large enterprise target account segments, utilizing channels such as personalized email marketing, targeted advertising, content marketing and more.

Work closely with the Marketing Campaign Manager and content and creative teams to create tailored marketing assets to the needs and preferences of target accounts across the customer journey.

Audience Targeting and engagement : Utilize data-driven market insights and customer data to build targeted, personalized campaigns.

Execute engagement and nurture campaigns to deliver optimized content experiences.

Campaign optimization: Utilize marketing channels to drive campaign effectiveness, and implement creative methods to improve demand generation efforts.

Content Personalization and Messaging: Work with the content team to develop personalized content and messaging strategies tailored to the unique needs and interests of target accounts and key decision-makers.

Cross-Functional Collaboration : Work closely with cross-functional B2 B marketing teams, including content creators, designers, marketing campaign managers, performance analytics, and more to ensure seamless campaign execution and alignment with broader organizational goals.

Adaptation and Optimization : Continuously monitor industry trends and competitor activities, adapting campaigns accordingly to maintain competitiveness and implementing optimization strategies based on performance data.

ABSM Technology and Tools Utilization: Leverage ABSM platforms, marketing automation systems, CRM tools and analytics platforms to support ABSM campaign execution, measurement, and optimization.

Stay updated on emerging ABSM technologies, tools and best practices to drive innovation and effectiveness in our ABSM strategies.

job requirements education/relevant experience Bachelor's degree in Marketing, Business, or comparable education, or proven experience (3 years) in digital marketing and ABSM with a focus on campaign management and execution.

Experience at a large global enterprise is a plus.

knowledge and competencies Proven experience in executing and optimizing successful B2 B marketing /ABM campaigns.

Good understanding of B2 B demand generation principles Strong understanding of digital marketing channels and platforms, including Google Ads, Facebook Ads, Linked In Ads, Demand Base, and email marketing software.

Basic knowledge and a strong desire to learn how to read and interpret marketing data, analyze performance metrics, and derive actionable insights to optimize campaign performance.

Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

Effective communication and interpersonal skills, with the ability to collaborate across global functional teams.

Experience with marketing automation platforms (e.g., Pardot, Marketo, Hub Spot) and CRM systems (e.g., Salesforce) is preferred.

Excellent written and verbal communication skills.

Natural curiosity, problem-solving mindset and new technology adopter.

Ability to thrive in high-pressure situations and environments, and to self-organise and prioritize workload.

Exceptional project management skills and a get-it-done attitude.

Experience working remotely and across cultures, doing business globally.

  • Banisoft Digital Marketing | Search Engine Optimization Specialist | india

    7 days ago

    india Banisoft Digital Marketing Full time

    We are looking for a result-driven SEO specialist in the fastest-growing digital marketing company - Banisoft. SEO Specialist Responsibilities: Formulate strategies to enhance the company's and its clients' search engine rankings. Research SEO keywords to use throughout the company’s website and marketing materials. Establish measurable objectives to...

  • Banisoft Digital Marketing | Search Engine Optimization Specialist | india

    1 week ago

    india Banisoft Digital Marketing Full time

    We are looking for a result-driven SEO specialist in the fastest-growing digital marketing company - Banisoft. SEO Specialist Responsibilities: Formulate strategies to enhance the company's and its clients' search engine rankings. Research SEO keywords to use throughout the company’s website and marketing materials. Establish measurable objectives to...

  • Marketing Campaign Specialist

    22 hours ago

    India keeK Marketing Full time

    At keeK Marketing, we're looking for a talented Marketing Executive to join our team. This role offers a unique opportunity to contribute to international campaigns and gain insight into the FMCG and e-commerce industries.Key ResponsibilitiesWe're seeking someone with excellent social media skills to develop and execute strategies that boost brand awareness...

  • Search Engine Optimization Specialist

    1 week ago

    India Banisoft Digital Marketing Full time

    We are looking for a result-driven SEO specialist in the fastest-growing digital marketing company - Banisoft. SEO Specialist Responsibilities: Formulate strategies to enhance the company's and its clients' search engine rankings. Research SEO keywords to use throughout the company’s website and marketing materials. Establish measurable...

  • Marketing Specialist

    1 month ago

    India The Face Shop India Official Full time

    About The Face Shop India OfficialJob Title: Marketing SpecialistWe are seeking a skilled Marketing Specialist to join our team at The Face Shop India Official. As a Marketing Specialist, you will be responsible for creating and implementing effective marketing strategies to promote our brand and products.Key Responsibilities:Social Media Management: Develop...

  • Marketing specialist

    2 weeks ago

    India Classic Search Private Limited Full time

    Client - European MNC in the Machine Manufacturing Industry Location of job - Pune Required Years of exp- 1-3 years Education requirements - BE +MBA from Top tier Institutes ( Marketing) Role - Marketing Specialist Role Summary: As a Marketing Specialist, you will be responsible for developing and executing B2 B marketing strategies. You...

  • Marketing Specialist

    2 weeks ago

    India Classic Search Private Limited Full time

    Client - European MNC in the Machine Manufacturing Industry Location of job - Pune Required Years of exp- 1-3 years Education requirements - BE +MBA from Top tier Institutes ( Marketing) Role - Marketing Specialist Role Summary: As a Marketing Specialist, you will be responsible for developing and executing B2B marketing strategies .You...

  • Marketing Specialist

    2 weeks ago

    india Classic Search Private Limited Full time

    Client - European MNC in the Machine Manufacturing IndustryLocation of job - PuneRequired Years of exp- 1-3 yearsEducation requirements - BE +MBA from Top tier Institutes ( Marketing)Role - Marketing SpecialistRole Summary:As a Marketing Specialist, you will be responsible for developing and executing B2B marketing strategies .You will leverage your...

  • Digital Marketing Specialist

    1 week ago

    India Wing Assistant Full time € 55,000

    Company Description Wing Assistant provides businesses of all sizes with access to top remote talent for various tasks such as Social Media Management, Executive Assistance, Data Entry, and Sales Calling. Wing is a reliable and cost-effective partner that allows you to focus on growing your business while handling repetitive tasks efficiently. Role...

  • Digital Marketing Specialist

    1 week ago

    India Wing Assistant Full time

    Company DescriptionWing Assistant provides businesses of all sizes with access to top remote talent for various tasks such as Social Media Management, Executive Assistance, Data Entry, and Sales Calling. Wing is a reliable and cost-effective partner that allows you to focus on growing your business while handling repetitive tasks efficiently.Role...

  • Marketing automation specialist

    2 weeks ago

    India RapidBrains Full time

    Job Title: Marketing Automation Specialist Contract Duration: 6+ Months Location: Remote Work Timing: 9 AM to 6 PM Are you skilled in streamlining marketing automation across multiple channels? Do you thrive in a data-driven environment that supports client engagement and business growth? Join our team as a Marketing Automation Specialist to help...

  • Marketing Specialist

    1 month ago

    india Randstad Enterprise Full time

    purpose of the jobThe Marketing Campaign Specialist is responsible for executing and optimizing account based sales and marketing (ABSM) led digital marketing campaigns across Randstad Enterprise concepts to achieve business objectives, such as lead generation, brand awareness and revenue growth. This role involves leveraging B2B digital marketing and ABM...

  • Digital marketing specialist

    5 days ago

    India Aprajita Toor Official Full time

    Location: chembur - Mumbai. Role Description This is a full-time on-site role for a Digital Marketing Specialist is located in Mumbai. The Digital Marketing Specialist will be responsible for day-to-day tasks such as marketing campaigns, social media marketing, web content writing, and web analytics. Roles and Responsibilities Create and manage...

  • Marketing Specialist

    1 month ago

    India Randstad Enterprise Full time

    purpose of the job The Marketing Campaign Specialist is responsible for executing and optimizing account based sales and marketing (ABSM) led digital marketing campaigns across Randstad Enterprise concepts to achieve business objectives, such as lead generation, brand awareness and revenue growth. This role involves leveraging B2B digital marketing and ABM...

  • Business Intelligence Data Analyst

    3 weeks ago

    Northeast India ScS - Sofa Carpet Specialist Full time

    About the RoleWe are seeking a talented Business Intelligence Developer to join our team at ScS - Sofa Carpet Specialist.Key Responsibilities:Develop and maintain business intelligence solutions to support our home furnishings business.Collaborate with cross-functional teams to identify and prioritize business needs.Analyze data to inform business decisions...

  • Digital marketing specialist

    5 days ago

    India Sakhiforlife Full time

    **Job Description: Digital Marketing Specialist** **Position Overview:** Are you a tech-savvy digital marketing enthusiast with a passion for creativity and cutting-edge technology? We're looking for a dynamic Digital Marketing Specialist to join our team! You'll manage social media platforms like Linked In, Instagram, and Telegram, create...

  • Marketing Automation Specialist

    2 weeks ago

    india RapidBrains Full time

    Job Title: Marketing Automation Specialist Contract Duration: 6+ Months Location: Remote Work Timing: 9 AM to 6 PM Are you skilled in streamlining marketing automation across multiple channels? Do you thrive in a data-driven environment that supports client engagement and business growth? Join our team as a Marketing Automation Specialist to help us...

  • Marketing Automation Specialist

    2 weeks ago

    India RapidBrains Full time

    Job Title: Marketing Automation SpecialistContract Duration: 6+ MonthsLocation: RemoteWork Timing: 9 AM to 6 PMAre you skilled in streamlining marketing automation across multiple channels? Do you thrive in a data-driven environment that supports client engagement and business growth? Join our team as a Marketing Automation Specialist to help us automate...

  • Marketing Automation Specialist

    3 weeks ago

    india RapidBrains Full time

    Job Title: Marketing Automation SpecialistContract Duration: 6+ MonthsLocation: RemoteWork Timing: 9 AM to 6 PMAre you skilled in streamlining marketing automation across multiple channels? Do you thrive in a data-driven environment that supports client engagement and business growth? Join our team as a Marketing Automation Specialist to help us automate...

  • Marketing Automation Specialist

    2 weeks ago

    India RapidBrains Full time

    Job Title: Marketing Automation Specialist Contract Duration: 6+ Months Location: Remote Work Timing: 9 AM to 6 PM Are you skilled in streamlining marketing automation across multiple channels? Do you thrive in a data-driven environment that supports client engagement and business growth? Join our team as a Marketing Automation Specialist to...