Creative Director, Branded Content

1 day ago

Bangalore, India propelld Full time

Creative Director – Brand & Design Location: Team: Brand & Growth At Propelld, we're on a mission to make education financing simple, accessible, and human. We've built a brand parents and students can trust — and now, we're looking for a creative leader who can make that trust visually unforgettable. This is not your traditional 'Creative Director' gig. You'll be conceptualizing, designing, directing, and producing content across social, digital, and brand campaigns. If you're someone who can take an idea, script it, shoot it, design it, edit it — and make it go live within 48 hours — this is for you. You'll lead Propelld's creative identity across social media, campaigns, and on-ground activations — while building a small intern/ freelancer team of designers & editors, and creators who bring ideas to life, fast and beautifully. Conceptualize → Design → Shoot → Edit → Publish. You'll lead the full creative process. Hands-On Design: Create visuals, social assets, and motion graphics when needed Camera & Production: Handle basic shoots — framing, lighting, direction, and storytelling for social and campaign content. Creative Systems: Build scalable design and content frameworks for the brand — templates, presets, and visual language guides. Content Performance: Partner with the growth team to test creative hypotheses and iterate based on performance insights Leadership: Manage freelance/intern designers, editors, and creators — ensuring every output meets the Propelld standard of clarity and warmth. A creative all-rounder — designer, director, and doer. You have a strong pulse on what works on Indian social media — tone, color, humor, storytelling. You can brief, shoot, and edit short-form videos yourself. 4-6 years of experience in design, creative direction, or content production (startup/fintech/edtech/agency preferred). ~ Proven portfolio of campaigns or social content you've ideated and executed. ~ Hands-on skills in Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro). ~ Comfortable handling a camera (DSLR or phone-based production) and basic lighting/audio setup. ~ Understanding of AI-based content creation and automation tools. ~ Ability to lead small teams and mentor creative contributors. Build from 0→1 the creative identity of a brand that's changing India's education story.

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