Senior Brand Manager

5 days ago


Kolkata, India Nestasia Full time

Nestasia is looking for a Senior Brand Manager who will have the end-to-end responsibility of analyzing our brand positioning, own the brand campaigns, plan & execute 360- marketing campaigns for Nestasia and gather consumer insights in order to shape and communicate our vision and mission and translate brand elements into strategies.Responsibilities- PLAN digital media for campaigns (brand and media calendar, budgeting, projections, growth)- CREATE effective strategies and actionables, PR stories that can make Nestasia stand-out as a destination for home- DRIVE brand initiatives with external organizations and execute campaigns- EVALUATE / monitor campaign performance- COMMUNICATE effectively the brand persona and own all brand communication and brand positioning- COMMUNITY Building and consumer love, draw consumer insights- SOCIAL Media presence and growth including Influencer marketing- PARTNER with agencies/brands and carry out product integration and strategic partnerships- TRACK market trends and competitor portfolio, trend analysis across consumer behavior, target market, industry scenario- RESEARCH new opportunities, white spaces for new product developmentQualifications- Excellent communication and analytical skills- Should have attention to details- Experience in brand management from media house/tv company will be a plus point.- Should have good work ethics and calm attitude- 3-5 years marketing experience where brand campaigns have been managed.- Worked on 360- marketing campaigns- Ability to work with multiple stakeholders/ external agencies including creative- Digital media understanding, planning and evaluation- Strong creative sensibilities- High ownership and passion- Experience working on multiple projects and managing tight timelines



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