Marketing Acquisitions Manager

1 day ago

India Mavlers Full time

Role: Growth Marketer – App Experience: 4 to 6+ years Employment Type: Full-Time Employee Based Contract Location: Remote Shift Timings: 6:00 AM to 3:00 PM IST (USA based client) Immediate Joiners OR 15 Days (1st Choice ONLY) Little Passports is seeking a strategic, analytical, and performance-driven Web Acquisition Marketer to accelerate subscriber growth across award-winning activity kit subscription line, Little Passports. In this role, you will own paid user acquisition—developing strategies, managing campaigns, optimizing performance, and scaling channels to meet ROAS positive growth targets. This position blends analytical rigor with strong marketing instincts and a deep understanding of e-commerce ecosystems – all in the exciting and fulfilling world of early learning. This is a high-impact role ideal for someone who thrives at the intersection of data, creativity, and customer behavior. Web Acquisition Strategy & Channel Management Develop and execute multi-channel acquisition strategies designed to drive qualified web traffic and grow subscription conversions. Manage performance marketing channels including Meta, Google Search & Display, YouTube, Pinterest, TikTok, and affiliate networks. Structure and run ongoing tests across audiences, bidding, messaging, and landing experiences to improve CAC and ROAS. podcast advertising, influencers). Own acquisition analytics, reporting, and KPIs—traffic, CAC, ROAS, contribution assumptions, Work with Data partners to define attribution and ensure accurate tracking across channels. Creative Collaboration Work closely with creatives to develop compelling assets tailored to families and parents (video, static, UGC-style, storytelling-focused). Use performance data to inform creative concepts, messaging, and ongoing testing roadmaps. Work with the operations and CRM teams to ensure a seamless post-click experience that supports retention and long-term customer value. 4–6+ years experience in digital/web acquisition or performance marketing for a consumer product or subscription business. ~ Strong hands-on experience managing campaigns across Meta, Google Ads, and at least one emerging platform (Pinterest, TikTok, YouTube, etc.). ~ Deep understanding of conversion funnels, web analytics, and performance optimization. ~ Fluent in analytics (Google Analytics, Looker, or similar) and comfortable drawing insights from data. ~ Experience managing budgets and optimizing toward CAC, ROAS, and subscription KPIs. ~ Strong CRO experience including landing page testing, funnel analysis, and experimentation frameworks. Experience marketing to parents or households, or working within a kid-focused/education category. Experience with affiliate programs or influencer-led acquisition. SQL knowledge or advanced analytics experience. Creative problem-solver who can balance brand and performance. Passion for educational products and inspiring curiosity in kids.

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    1 day ago

    India Mavlers Full time

    Role: Growth Marketer – App Experience: 4 to 6+ years Employment Type: Full-Time Employee Based Contract Location: Remote Shift Timings: 6:00 AM to 3:00 PM IST (USA based client) Immediate Joiners OR 15 Days (1st Choice ONLY) We are seeking a data-driven, and performance-oriented Mobile Acquisition Marketer to lead user growth across our digital products,...

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    1 day ago

    India Mavlers Full time

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    3 days ago

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