Lead generation manager
6 days ago
Business Travel. Simplified. Wego Pro (formerly known as Travelstop) is an exciting start-up, based in Singapore & Dubai, that is setting out to simplify, automate, and modernize the current business travel experience by providing travelers with tools that offer flexibility and control while improving overall productivity. Wego Pro is an integral part of Wego, the largest online travel marketplace in the Middle East and North Africa ( MENA).
Responsibilities:
Responsible for developing and executing comprehensive integrated B2 B demand generation campaigns including email marketing, mail sequencing, direct mail, webinars, and lead nurturing tactics that deliver a consistent pipeline of high-quality leads
Responsible for nurturing healthy relationships with the prospects with the intent of building lead generation value, promoting Wego Pro, becoming a product knowledge expert, and creating an environment for continuous campaign improvement
Responsible for working with the sales managers to understand the conversion rates and to develop and execute a mutual action plan to generate leads in the given market segments
Pursue revenue opportunities to meet monthly, quarterly, and annual sales objectives & targets
Develop and maintain an understanding of the territory, marketplace, competitive offerings, and other business issues relevant to the position
Partner with other functional teams in the organization to maximize the overall business development
Requirements:
Bachelor's Degree in Business Management, Marketing, or related. An MBA is a plus.
3+ years of in-depth knowledge and experience in B2 B demand/lead generation and direct response campaign strategy and execution; including email and direct mail marketing, lead nurturing, and marketing automation.
Excellent written and verbal communication skills along with strong interpersonal and organizational abilities.
Metrics-driven mindset with a strong analytical approach.
Passion and motivation to deliver in a fast-paced, startup environment, with the desire to learn and be part of a highly experienced team
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