Performance Marketing Lead

Please Apply only if you qualify: Immediate Joiners only Performance Marketing Lead (US & Canada Markets)Location: Hyderabad (Work From Office)Salary: ₹5,00,000 – ₹8,00,000 per annum + performance bonusExperience Required: 3–10+ yearsIndustry: Home Services, Marketplace Apps, On-Demand Services, Gig Economy PlatformsAbout the RoleWe are building a fast-scaling home-service booking platform similar to Urban Company, TaskRabbit, and Handy—connecting customers with trusted service professionals.We are looking for a Performance Marketing Lead who can own paid growth across Google, Meta, YouTube, TikTok, and App Campaigns, specifically for US & Canada markets.This is a high-impact role where you will directly drive installs, bookings, revenue, and provider acquisition.Key Responsibilities1. Paid Advertising & Budget Ownership- Plan, execute, and optimize paid campaigns across:- Google Ads (Search, Local Services Ads, Display, UAC)- Facebook/Instagram Ads- YouTube Ads- TikTok Ads (for US & Canada audiences)- Microsoft Ads- Manage monthly budgets efficiently (ROI & CAC-driven).- Reduce CAC while increasing booking volume and revenue.2. App Installs & Booking Funnel Optimization- Optimize user acquisition campaigns for:- CPI (Cost per Install)- CPA / CPB (Cost per Booking)- Install → Registration → Booking conversion- Work closely with product team to improve landing pages, onboarding screens, and funnel drop-offs.3. Geographic Targeting & Hyperlocal Campaigns- Run city-wise campaigns for:- Calgary- Albeta- British Colombia- Vancouver- Toronto- US metros- Execute “hyperlocal ads” based on ZIP codes, community clusters, suburbs, and neighbourhood demand.4. Service Category MarketingDrive campaigns for categories such as:- Cleaning- Plumbing- Handyman- HVAC- Moving Services- Electricians- Appliance Repair- Beauty-at-homeEach category requires separate targeting, creatives, and funnels.5. Data, Analytics & Reporting- Own performance dashboards using:- GA4- AppsFlyer / Branch / Adjust- Meta & Google reporting- Monitor daily metrics (CPA, CPC, CTR, ROAS, LTV, ACoS).- Deliver weekly reports with insights, improvements, and experiments.6. Conversion-Focused Creative Strategy- Work with creative teams to develop:- Conversion-based ad videos- Testimonial ads- UGC-style ads- Short-format TikTok-style videos- Run A/B tests for creatives, copies, CTAs, thumbnails.7. Provider Acquisition Campaigns (Gig Workers)Like Urban Company, TaskRabbit, Handy — run campaigns to onboard:- Cleaners- Electricians- Handyman professionals- Movers- HVAC techniciansAssist in lead generation for service providers in US & Canada.8. Experimentation & Growth- Conduct experiments across:- Lookalike audiences- City-wise funnels- Category-based messaging- Retargeting strategies- Implement winning experiments to scale quickly.Key Skills Required✔ Strong experience managing US & Canada ad accounts✔ Hands-on with Google Ads, Meta Ads, YouTube, TikTok✔ Strong understanding of CAC, LTV, ROAS & marketplace economics✔ Experience with on-demand/gig services is a big advantage✔ Strong analytical mindset with ability to read data & make decisions✔ Experience with attribution tools like AppsFlyer / Branch / Adjust✔ Understanding of hyperlocal targeting & ZIP-based ads✔ Knowledge of SEO/ASO (added advantage)✔ Experience in mobile user acquisition for B2C appsWhat You’ll Own (KPIs)CAC (Customer Acquisition Cost)CPI (Cost per Install)Cost per Booking (CPB)ROAS (Return on Ad Spend)Install → Booking conversion rateProvider acquisition costCity-wise booking growth (Calgary, Vancouver, Toronto, US cities)Repeat user growth via remarketingReduction in wasted spendWho Should ApplyThis role is perfect for someone who has worked in:✔ Home-service apps✔ Marketplace apps✔ Gig economy platforms✔ B2C mobile apps✔ Food delivery, grocery delivery, or logistics apps✔ Agencies managing US/Canada clientsIf you love growth, data, performance ads, and marketplace scaling, this role is for you.Why Join Us- High ownership role- Build the next big home-service brand in North America- Work directly with founders- Learn from fast-scaling startup environment- Competitive salary + performance bonus