Brand Executive

1 week ago

Ahmedabad, India SolarYaan Full time

About Us: Website: Develop and execute strategies for brand growth, positioning, and reputation monitoring. · Plan and implement marketing initiatives to achieve long-term organisational goals Build brand awareness aligned with the company’s mission and vision. · Collaborate with the brand director, assistant brand manager, and cross-functional teams. · Lead creative development to ensure alignment with brand ethos. · Oversee digital marketing including website, SEO/SEM, social media, email marketing, and lead generation. · Track campaign performance, optimise marketing spend, and measure kpis and ROI · Manage online product visibility across B2B portals and industry platforms. · Analyse target audience behaviour and identify market opportunities through research. · Strengthen brand image, perception, and market share. · Manage budgets, forecasts, and performance indicators. · Drive product sales by closely integrating with the sales team. · Design and implement brand communication strategies using appropriate media. · Produce performance reports and develop ongoing growth and innovation strategies. QUALIFICATIONS & EXPERIENCE: B.E./B.Tech in Electrical, Electronics, power electronics, Electronics & communications or Energy Engineering / MBA in Marketing / Product Management preferred. · 5 years of experience in product management & Branding and Markeitng · Strong understanding of solar inverters (string, hybrid, Micro BESS), lithium-ion batteries, and energy storage applications (residential, C&I, utility-scale). · Hands-on experience with product pricing, forecasting, and lifecycle management.

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