Category Manager

18 hours ago

Bangalore, India Masai Full time

This role is critical for driving Category growth and driving sales in close partnership with Sales, Academic, Product, and other functional teams. As a Category Manager at Masai, you will not only own the P&L of your category but also shape sales strategy, influence conversion funnels, and forge partnerships that directly impact business growth.

Key Responsibilities:

Category Strategy & Growth:

  • Own and grow the category P&L , driving both scale and profitability.
  • Define and execute the sales-led growth roadmap for your category, with measurable targets across revenue, enrollments, and learner outcomes.
  • Identify and launch new course opportunities aligned to market demand, ensuring revenue scalability.

Go-to-Market & Sales Leadership:

  • Partner closely with the sales team to co-design outreach strategies, conversion funnels, and objection-handling frameworks that improve enrolment outcomes.
  • Build and mentor a category-focused sales team , ensuring they hit and exceed performance targets.
  • Collaborate with marketing and growth teams to design sales-driven campaigns and innovative go-to-market strategies.
  • Own direct sales,

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