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Salesforce marketing cloud engineer

4 weeks ago

Delhi, India ValueLabs Full time
About us:
Value Labs is a global technology company specializing in Product Development, Data Technology, Design, and Consulting, powered by The Digital Flywheel™. Over the last 25 years, we have expanded to 26 locations, 7,000 associates, and 300 clients worldwide. Three-time winner of the prestigious Gold Stevie® Award for Employer of the Year (2021, 2022 and 2023), our focus on employees and clients has resulted in industry-leading Net Promoter Scores (NPS) of 80 and 90, respectively.
Job Title: Junior Salesforce Marketing Cloud Engineer
We are seeking a motivated and detail-oriented Junior Salesforce Marketing Cloud Engineer to join our team.
The ideal candidate will have experience with Salesforce Marketing Cloud, specifically with Email, SMS, Push Notification, Data Extensions, and Journey Builder.
The successful candidate will assist in designing, developing, and implementing marketing automation solutions that drive business growth and customer engagement.
Key Responsibilities:
Design and Develop Marketing Automation Solutions:
Assist in designing and developing marketing automation solutions using Salesforce Marketing Cloud.
Collaborate with cross-functional teams to understand business requirements and develop marketing automation solutions.
Email, SMS, and Push Notification Campaigns: Assist in designing and developing email, SMS, and push notification campaigns to drive customer engagement and conversion.
Implement and maintain email, SMS, and push notification workflows to support marketing campaigns.
Data Extensions and Data Management:
Assist in developing and maintaining Data Extensions to support marketing automation and analytics.
Integrate data from various sources, including CRM, customer databases, and external data providers.
Journey Builder and Automation: Assist in designing and developing complex journeys using Journey Builder to automate customer interactions and drive business outcomes.
Implement and maintain automation workflows to support marketing campaigns and customer engagement.
Analytics and Reporting:
Assist in developing and maintaining analytics and reporting to measure campaign performance and customer engagement.
Provide insights and recommendations to improve marketing campaigns and customer engagement.
Troubleshooting and Support: Assist in troubleshooting and resolving technical issues with marketing automation solutions.