Tangence India | Assistant Manager

3 weeks ago

uttar pradesh, India Tangence India Full time
Job Title: Assistant Manager - Client Servicing (Digital Marketing Projects)
Location : Sec - 63, Noida
Experience : Minimum 2-3 years of client servicing experience in digital marketing projects (This position is not for freshers or candidates with less than 2 years of experience).
Job Overview : We are seeking a highly skilled and motivated Assistant Manager - Client Servicing with a strong background in digital marketing, specifically in managing paid campaigns across platforms like Google, Meta (Facebook/Instagram), and media planning. The ideal candidate will have a comprehensive understanding of digital marketing strategies, campaign ideation, execution, and optimization, along with solid technical SEO knowledge. The position requires excellent client relationship-building skills, the ability to manage projects from start to finish, and strong communication abilities.
Key Responsibilities : Client Relationship Management :
Build, nurture, and maintain strong relationships with clients.
Serve as the primary point of contact for clients, ensuring their needs are understood and met.
Regularly communicate campaign progress, deliverables, and results to clients.
Address client queries, concerns, and provide solutions in a timely and professional manner.
Paid Campaign Management :
Lead the planning, ideation, strategy, and execution of paid campaigns on platforms like Google Ads, Meta (Facebook/Instagram), and other digital media.
Develop and execute targeted campaigns that drive performance and align with client goals.
Optimize campaigns for maximum ROI, making adjustments based on performance data and analytics.
Create detailed reports and provide insights into campaign performance.
Media Planning & Buying :
Plan and manage digital media buys, optimizing for performance across various channels.
Develop media plans that align with client budgets and objectives, ensuring efficient media spend.
Conduct thorough research to identify the best media channels and tactics to achieve campaign success.
Campaign Strategy & Execution :
Lead the ideation and strategy process for digital marketing campaigns, ensuring all aspects of the campaign are covered, from planning to execution.
Collaborate with internal teams to ensure smooth execution and timely delivery of all campaign assets.
Manage multiple campaigns simultaneously, ensuring deadlines and quality standards are met.
Technical SEO :
Ensure all digital marketing campaigns are optimized for SEO.
Conduct keyword research and competitor analysis to improve campaign performance and website traffic.
Provide SEO insights to clients and internal teams to help improve organic reach.
Reporting & Analysis :
Monitor, analyze, and report on campaign performance, providing clients with actionable insights and recommendations for improvement.
Track KPIs (Key Performance Indicators) for all digital campaigns and ensure they align with client goals.
Use analytics tools to provide data-driven decision-making for optimization.
Requirements : Experience : Minimum 2-3 years in client servicing for digital marketing projects.
Technical Expertise :
Strong understanding of Paid Media Campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), and other relevant channels.
Proficient in Media Planning and Buying , including creating effective media strategies and ensuring optimal media spend.
Technical SEO knowledge and experience with on-page, off-page, and technical aspects of SEO.
Familiarity with tools like Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, and others for campaign management and reporting.
Skills :
Excellent client relationship-building skills with the ability to confidently interact with clients at various levels.
Strong communication skills, both written and verbal, to effectively present ideas and campaign progress to clients.
Proficient in campaign ideation, planning, and execution with a strategic mindset.
Ability to manage multiple projects and deadlines while maintaining attention to detail.
Personality Traits :
Self-motivated, proactive, and a problem solver with a strong sense of accountability.
Ability to work collaboratively in a team environment and with clients.

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