
Content Specialist
1 day ago
The Content Manager will be responsible for developing, executing, and managing a comprehensive content strategy that aligns with our brand, demand generation goals, and customer journey. This role requires a mix of creativity, strategic thinking, and analytical skills to produce content that engages, educates, and converts.
Key Responsibilities
- Content Strategy & Planning
- Develop and implement a content calendar aligned with marketing campaigns, SEO strategy, and product launches.
- Define content themes and messaging frameworks for brand positioning.
- Content Creation & Management
- Oversee the creation of blogs, whitepapers, case studies, infographics, videos, podcasts, and webinars.
- Write and edit high-quality, SEO-optimized content tailored for target audiences.
- Manage external writers, freelancers, and agencies to scale content production.
- SEO & Distribution
- Collaborate with the SEO team to ensure all content drives organic traffic and search visibility.
- Distribute content across owned, earned, and paid channels (website, social media, email, PR).
- Performance Tracking & Optimization
- Monitor content performance using analytics tools (Google Analytics, SEMrush, HubSpot, etc.).
- Optimize existing content for conversions, engagement, and lead generation.
- Cross-Functional Collaboration
- Work with Product Marketing, Sales, and Customer Success to produce enablement content.
- Align with design and multimedia teams for creative storytelling.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- 4+ years of experience in content management, preferably in SaaS, B2B, or data solutions.
- Proven ability to develop and execute a content strategy that drives traffic, engagement, and leads.
- Strong writing, editing, and storytelling skills with attention to detail.
- Familiarity with SEO tools (SEMrush, Ahrefs, Moz), CMS (WordPress, HubSpot), and analytics platforms.
- Ability to manage multiple projects, meet deadlines, and work cross-functionally.
- Experience with multimedia content (video, podcasts, webinars) is a plus.
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