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Ads Specialist

1 month ago

Gurgaon, India Goognu Full time

JD for Ads Specialist:

We're looking for a skilled Paid Ads Specialist to manage and optimize paid advertising campaigns across various platforms, driving conversions and revenue growth for our clients.

Responsibilities:

1. Develop and execute paid advertising strategies across platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).

2. Conduct market research and analyze competitor advertising activity.

3. Create and optimize ad copy, images, and landing pages for maximum conversions.

4. Manage and optimize campaign budgets, targeting, and bidding.

5. Monitor and report on campaign performance (CPC, CTR, CPA, ROI).

6. Collaborate with content, SEO, and social media teams to ensure integrated digital marketing strategies.

7. Stay up-to-date with platform updates, algorithm changes, and industry trends.

Requirements:

1. 2+ years of experience in paid advertising (Google Ads, Facebook Ads, LinkedIn Ads).

2. Proven track record of improving campaign performance and ROI.

3. In-depth knowledge of paid advertising platforms and formats (text, image, video).

4. Excellent analytical, problem-solving, and communication skills.

5. Experience with advertising analytics tools (Google Analytics, Facebook Ads Manager).

6. Familiarity with CRM software and marketing automation tools.

Nice to Have:

1. Certification in Google Ads, Facebook Ads, or LinkedIn Ads.

2. Experience with programmatic advertising or DSPs.

3. Knowledge of HTML, CSS, and JavaScript.

4. Familiarity with A/B testing and experimentation tools.

Skills:

1. Paid advertising strategy and execution.

2. Ad copywriting and creative optimization.

3. Campaign management and optimization.

4. Analytics and reporting.

5. Communication and teamwork.

Education:

Bachelor's degree in Marketing, Communications, or related field.

Certifications:

Google Ads Certification, Facebook Ads Certification.

What We Offer:

1. Competitive salary.

2. Opportunities for professional growth.

3. Collaborative and dynamic work environment.