Marketing Manager

2 weeks ago

Mumbai, India Flo Mattress Full time

Location: On-site, MumbaiExperience: 3–5 years in a D2C or digital-first brandAbout Flo MattressAt Flo, we’re on a mission to help every Indian unlock deep, restful sleep with high-quality,affordable mattresses and sleep solutions.We’re looking for a Marketing Manager who can take charge of growth (not performancemarketing) of mattresses & beyond - driving cross-sell, referrals, retention, CRO, and partnershipsthat directly impact revenue.What You’ll Own1 . Cross-Selling & Retention Marketing● Grow revenue from non-mattress products (pillows, protectors, sheets, etc.) throughtargeted campaigns and smart merchandising.● Run retention and lifecycle campaigns across Email, WhatsApp, and CRM to bringcustomers back.● Build automations for post-purchase, cross-sell, and win-back journeys.● Partner with content and design to make communication sharp, relatable, and on-brand.2. Referral & Returning Customer Growth● Scale the Flo Referral Program - increase participation and its share of total revenue.● Improve returning customer rates through better experiences, offers, and communicationloops.● Use data from Shopify and referral tools to identify gaps and double down on what’sworking.3. Shopify & Conversion Rate Optimization (CRO)● Manage and update Flo’s Shopify website - from new launches and offers to experienceenhancements.● Execute CRO recommendations shared by external experts; track outcomes throughShopify analytics.● Run A/B tests to improve product page performance, checkout flow, and overall conversionrate.4. Strategic Projects & Partnerships● Lead brand collaborations to unlock new customer acquisition opportunities.● Support international expansion by helping launch Flo’s first international Shopify store.● Execute ad-hoc experiments and report on learnings to guide future initiatives.5. Data, Insights & Reporting● Track all KPIs - cross-sell %, referral revenue %, returning customer rate, conversion rate,etc.● Present insights with clear actionables to improve revenue and customer lifetime value.● Maintain dashboards across Shopify, Google Analytics, and CRM platforms.What We’re Looking For● 3–5 years of experience in ecommerce or growth marketing roles within a D2C brand.● Proficiency in Shopify and CRM tools (Klaviyo, WebEngage, Clevertap, or similar).● Strong data orientation - you make decisions based on insights, not instincts.● Proven record in running retention, referral, or CRO-led growth initiatives.● Excellent coordination skills and the ability to manage multiple projects simultaneously.● Bonus: Exposure to international D2C markets or multi-store setups.Why Join Flo?● Work on a fast-growing brand trusted by millions of customers across India.● Directly influence the brand’s growth beyond mattresses.● Collaborate with smart, driven people in a no-nonsense, execution-focused environment.● Freedom to experiment, fail fast, and learn faster.● Be part of a brand that’s redefining what great sleep feels like.

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