Performance Marketing Manager

5 days ago

Bengaluru, India Z Guard Full time

Job Title: Performance Marketing Manager – Google & Meta Ads (D2C Brand) Location: Kudlu Gate, BangaloreExperience: Minimum 1+ Years (Mandatory: D2C or Consumer Brand Experience)Joining: ImmediateAbout the RoleWe are looking for a data-driven, ROI-focused Performance Marketing Manager to own and scale our digital growth across Meta and Google Ads . The ideal candidate is a serious performance marketer with a proven record of delivering high-ROAS campaigns for D2C/consumer brands , and the ability to collaborate closely with creative and design teams to craft ad content that converts.You’ll be responsible for the end-to-end performance funnel — from ad creation to revenue delivery — and must thrive in a fast-paced, hands-on environment.Key ResponsibilitiesPlan, execute, and scale performance marketing campaigns on Google Ads and Meta Ads.Own and deliver revenue targets, ROAS, and profitability KPIs for Shopify.Manage Shopify offer codes and integrate campaigns with platform performance.Continuously monitor campaigns to identify scaling opportunities and optimize underperformers.Collaborate with the creative/content and graphic teams to develop high-performing ad strategies, creatives, and offers.Track the customer journey (via Microsoft Clarity, Hotjar, GA4) and optimize bounce rates.Drive improvements in conversion rates using audience insights and funnel optimization.Suggest and implement campaign constructs/offers aligned with real-time performance data.Maintain detailed daily logs of performance metrics — CAC, ROAS, Revenue, Units, Spend, Sessions, Conversion Rate, AOV, CTR, etc.Demonstrate proven experience in scaling Meta campaigns and designing high-ROI offer constructs .Take P&L accountability for Shopify — ensuring ad spend efficiency and profitable growth.Qualifications & SkillsMinimum 1+ years of experience in performance marketing across Meta and Google Ads .Mandatory: Prior experience working with D2C or consumer brands (Shopify-based preferred).Proven success in scaling campaigns profitably with strong ROAS performance.Solid analytical skills with hands-on experience in GA4, Microsoft Clarity, Hotjar , or similar tools.Deep understanding of D2C audience behavior, funnels, and growth levers.Strong creative collaboration skills — able to brief and guide designers on content direction for ads.Ability to balance growth and profitability through disciplined performance optimization.Strong reporting, analytical thinking, and communication skills.Immediate availability and willingness to work from the office.Why Join UsOpportunity to own the performance engine of a growing D2C brand.Work closely with creative and strategy teams to shape brand growth.Fast-paced environment that values accountability, precision, and creativity.Immediate impact — direct link between your campaigns and brand revenue.

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