Performance Marketing Manager

4 weeks ago

Bengaluru, India Airlearn Full time

About the Role :

We are looking for a Performance Marketing Manager to lead our user acquisition and growth initiatives. As a Performance Marketing Manager, you will own the end-to-end management of digital marketing campaigns across multiple channels, optimize creatives, and manage budgets to maximize ROI. You will work closely with cross-functional teams to build brand awareness and drive user acquisition in a fast-paced startup environment.

Key Responsibilities:

● Planning, executing, and optimizing paid marketing campaigns across platforms (Youtube, Facebook, Instagram, TikTok, and others etc.) to drive app installs and user engagement

● Developing, managing and optimizing campaign creatives and messaging in collaboration with design and content teams to deliver compelling ad campaigns

● Manage the marketing budget effectively, ensuring strong ROI and CAC optimization.

● Continuously analyze campaign performance, generate insights, and implement data-driven strategies for scaling.

● Drive A/B testing across creatives, audiences, and landing pages.

● Collaborate with product, growth, and analytics teams to align marketing efforts with business goals.

Requirements:

● 3+ years of experience in performance marketing with a proven track record of scaling paid campaigns.

● Must have experience in handling marketing budgets

● Prior experience in working with consumer companies (EdTech, Consumer Tech, FinTech, or similar high-growth domains)

● Strong hands-on expertise in Google Ads, Meta Ads Manager, UAC, and other app marketing platforms.

● Experience managing campaign creatives and collaborating with designers or creative agencies for high-quality campaign execution.

● Analytical mindset with strong knowledge of attribution models, app analytics (AppsFlyer/Adjust), and reporting tools.

● Excellent communication and collaboration skills.

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