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Performance Marketing Manager

4 weeks ago

Bengaluru, India Nuwizo Digital Full time

Title: Performance Marketing Manager

Location: Bangalore (Onsite Only)

Company: Nuwizo Digital

Employment Type: Full-Time

Experience Required: 5+ years in performance marketing

About Nuwizo Digital:

Nuwizo Digital is a full-service digital marketing agency based in Bangalore, committed to driving real, measurable growth for our clients. We specialize in data-driven marketing, full-funnel performance strategies, and high-ROI digital campaigns across industries. Our team is passionate about combining strategy, creativity, and analytics to craft impactful marketing solutions that generate results.

We’re now looking for a Senior Performance Marketing Manager to join our team onsite in Bangalore — someone who thrives in a fast-paced agency environment and has a strong command of all things

performance marketing.

Role Overview:

The Senior Performance Marketing Manager will be responsible for planning, executing, managing, and optimizing high-performance digital campaigns across platforms like Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads. You will lead full-funnel campaign strategies (TOFU, MOFU, BOFU) while integrating ATL, BTL, and TTL methodologies. Your goal: drive high-quality traffic, conversions, and business growth for our clients.

This role requires strong technical knowledge, creative thinking, analytical skills, and experience working directly with clients and internal teams.

Key Responsibilities:Strategy & Campaign Management

- Develop and implement full-funnel digital marketing strategies (TOFU, MOFU, BOFU) tailored to each stage of the customer journey.
- Plan and execute campaigns across Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads, with advanced segmentation and audience targeting.
- Integrate ATL (Above the Line), BTL (Below the Line), and TTL (Through the Line) marketing techniques into digital media planning.
- Create scalable strategies for both lead generation and e-commerce/conversion-driven campaigns.
- Ensure proper UTM tagging, tracking, and attribution are in place for accurate campaign performance insights.

Analytics, Optimization & Budgeting

- Monitor, analyze, and report on key performance metrics: CPC, CTR, CPA, ROAS, CVR, and LTV.
- Perform A/B testing across creatives, landing pages, and ad copy to optimize campaign performance.
- Build and manage ad budgets efficiently, ensuring maximum ROI and low cost-per-acquisition.
- Use Google Analytics, Google Tag Manager, Looker Studio, and CRM data for data-driven decision-making.
- Apply attribution modeling (last-click, data-driven, linear, etc.) to assess true campaign performance across the funnel.

Creative & Ad Copy Strategy

- Collaborate with content and design teams to develop compelling ad creatives and ad copy for multiple personas and funnel stages.
- Bring a creative and data-backed approach to messaging, layout, and design that drives engagement and conversions.
- Provide strategic input on ad copywriting, creative testing, and messaging optimization.

Client Communication & Reporting

- Serve as a senior-level point of contact for client accounts, aligning marketing strategies with client goals.
- Deliver monthly and quarterly performance reports, insights, and strategic recommendations.
- Advise clients on opportunities, new strategies, and channel expansion based on campaign performance data.

Team Collaboration & Innovation

- Collaborate with internal teams (creative, SEO, content, dev) to align campaign strategies with broader digital marketing goals.
- Keep up with platform updates, industry trends, and emerging technologies to ensure campaigns stay ahead of the curve.
- Contribute to the creation and improvement of internal SOPs, workflows, and reporting templates.

Mandatory Skills & Qualifications:Platform & Technical Expertise

- 5+ years of hands-on experience in performance marketing within an agency or fast-paced environment.
- Proven success with Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), and LinkedIn Ads.
- Proficient in campaign setup, advanced audience targeting, bid strategy selection, and scaling.
- Experience with remarketing, dynamic ads, and custom/conversion audiences.
- Strong understanding of Google Analytics (GA4), Google Tag Manager, and CRM platforms (e.g., HubSpot, Salesforce).
- Comfortable using data visualization tools (e.g., Looker Studio, Supermetrics)

Strategy & Funnel Understanding

- Deep understanding of TOFU, MOFU, BOFU strategies for both B2B and B2C campaigns.
- Strong grasp of marketing funnel dynamics, customer journey mapping, and lifecycle marketing.
- Experience integrating ATL, BTL, and TTL strategies to drive awareness, engagement, and conversions.

Ad Copy & Creative Thinking

- Experience in conceptualizing and optimizing ad copy that converts, for paid social and search platforms.
- Ability to work with design and content teams to drive creative testing and message-market fit.

Analytical & Optimization Skills

- Strong analytical mindset — capable of interpreting data to drive decisions.
- Ability to conduct ROI analysis, budget forecasting, and performance diagnostics.
- Experience with attribution modeling, multi-channel tracking, and conversion rate optimization (CRO).

Soft Skills & Leadership

- Excellent communication and presentation skills — ability to explain complex data clearly to stakeholders and clients.
- Strong project management and time management skills.
- Experience mentoring junior team members or managing small teams is a plus.
- Proactive, problem-solving mindset with the ability to handle pressure and deadlines.