Planning Specialist

Job Purpose: The role of Resource – The Brand Rides and Events Specialist - Global Marquee Rides & Community is responsible for conceptualizing brand experiential properties, working with the market team and communities to build culture, executing events and branded rides, and establishing partnerships with other brands. The incumbent will also be critical in content generation, social media management, and ride and event operations and production.

Rides and Event Specialist
Function: Global Marquee Rides & Community

Rides & Events Management:
● Conceptualize, plan, and execute large-scale, impactful brand experiential properties, including global marquee rides and community events, aligning with Royal Enfield Pure Motorcycling philosophy.
● Develop creative event concepts and themes that resonate with target audiences and embody the brand essence, integrating elements of adventure, travel, music, and festivals.
● Manage all aspects of ride and event operations and production from brief to completion, ensuring adherence to timelines, budgets, and quality standards.
● events.
● Oversee event logistics, including venue setup, AV/production, catering, decor, and staffing,
ensuring smooth execution on event days.
● Conduct post-event evaluations and report on outcomes against objectives.
● Stay up-to-date on industry trends, best practices, regulations, and venue options to continuously innovate event experiences.

Source, evaluate, and contract with a diverse range of external partners, including event agencies, content agencies, social media agencies, venues, and artist managers.
● Serve as the main point of contact and oversee all vendors and subcontractors, ensuring their
deliverables meet project requirements and quality standards.
● Provide clear and effective feedback to creative agencies to ensure deliverables align with brand vision and campaign objectives.

Collaborate closely with cross-functional internal teams, including Finance, Marketing, Brand,
Business (Sales, Service, Spares), and Content, to understand requirements and align on event
Partner with the Marketing team to coordinate event marketing activities, including invitations, promotional materials, and website content.
● Work with the Brand team to ensure all experiential properties maintain brand custodianship for new digital assets and align with the overall brand strategy.
● Community & Partnerships:
● Work with communities and riding groups to build and foster a strong Royal Enfield culture,
Identify and establish strategic partnerships with other relevant brands to amplify reach and
Content & Digital Marketing:
● Lead content generation briefs for brand properties
● Oversee social media management related to rides and events, driving engagement and brand
Support Newsroom content creation by identifying opportunities to generate stories that shape opinions.
● Spot opportunities to curate and repurpose user-generated content to foster community and brand advocacy.

Experience:
~5-8 years of professional Ride/event planning and execution experience.
~ Proven success in planning and Managing large-scale events.
~ Avid Motorcyclist with the ability to do Motorcycle rides. Background in brand

Bachelor’s degree (Full Time) in Engineering, Event Management, Hospitality, Business Administration, Marketing, Journalism, Mass communication or a related field, Master in Business Administration (MBA) / Post Graduate Diploma in Management (PGDM)

Apply via our website today. Join us and experience the freedom of embracing the road, riding with pure motorcycling passion.”

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