Assistant Brand Manager

2 weeks ago

Bangalore, India Setu Full time

Assistant Brand Manager About Us: Setu is reimagining the digital financial future of India. Our products power onboarding, payments, lending, deposits and financial data flows for dozens of businesses, making complex journeys simple, secure & scalable. If you want a role where you get to build brand, campaigns, content, presence — from the ground up — this is it. Own and grow Setu’s social media presence — content calendar, creative direction, engagement, growth hacks. Craft & execute brand campaigns; shape positioning, messaging, creative, media mix. Partner with Product Marketing for new launches: go-to-market, launch creatives, materials. Thought leadership: working with D91 content team on blogs, whitepapers, webinars, podcasts. Content creation: collaborating with writers, designers, video producers. Manage media channels like webinars, video, events, online/offline content. Track & measure campaign / brand metrics. 2-4 years in brand / marketing / communications roles (preferably tech / fintech / high-growth). ~ Strong storytelling instincts + creative flair. ~ Versatility: long & short form content, video, events. ~ Collaborative: you’ll work across product, marketing, content, creative teams. ~ You’ll help build Setu’s brand from scratch. Room to experiment, take risks, lead ideas.

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