Assistant Brand Manager

3 weeks ago

Bangalore Division, India Setu Full time

Title: Assistant Brand Manager About Us: Setu is reimagining the digital financial future of India. Our products power onboarding, payments, lending, deposits and financial data flows for dozens of businesses, making complex journeys simple, secure & scalable. If you want a role where you get to build brand, campaigns, content, presence — from the ground up — this is it. What You’ll Do: Own and grow Setu’s social media presence — content calendar, creative direction, engagement, growth hacks. Craft & execute brand campaigns; shape positioning, messaging, creative, media mix. Partner with Product Marketing for new launches: go-to-market, launch creatives, materials. Thought leadership: working with D91 content team on blogs, whitepapers, webinars, podcasts. Content creation: collaborating with writers, designers, video producers. Multi-format work. Manage media channels like webinars, video, events, online/offline content. Track & measure campaign / brand metrics. Learn fast, iterate, improve. What We Want From You: 2-4 years in brand / marketing / communications roles (preferably tech / fintech / high-growth). Strong storytelling instincts + creative flair. Versatility: long & short form content, video, events. Collaborative: you’ll work across product, marketing, content, creative teams. Analytical mindset: metrics, feedback loops, continuous improvement. Comfortable with ambiguity & ownership. You’ll define many processes. Why Join Setu Now: You’ll help build Setu’s brand from scratch. Big impact, visible outcomes. Work with people who value curiosity, hustle, humility & learning. Rapid growth environment. Room to experiment, take risks, lead ideas. Be part of the fintech revolution: products that powers how finance works for millions.

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