Assistant Brand Manager

2 days ago


bangalore, India Setu Full time

Title: Assistant Brand ManagerAbout Us: Setu is reimagining the digital financial future of India. Our products power onboarding, payments, lending, deposits and financial data flows for dozens of businesses, making complex journeys simple, secure & scalable.If you want a role where you get to build brand, campaigns, content, presence — from the ground up — this is it.What You’ll Do:Own and grow Setu’s social media presence — content calendar, creative direction, engagement, growth hacks.Craft & execute brand campaigns; shape positioning, messaging, creative, media mix.Partner with Product Marketing for new launches: go-to-market, launch creatives, materials.Thought leadership: working with D91 content team on blogs, whitepapers, webinars, podcasts.Content creation: collaborating with writers, designers, video producers. Multi-format work.Manage media channels like webinars, video, events, online/offline content.Track & measure campaign / brand metrics. Learn fast, iterate, improve.What We Want From You:2-4 years in brand / marketing / communications roles (preferably tech / fintech / high-growth).Strong storytelling instincts + creative flair.Versatility: long & short form content, video, events.Collaborative: you’ll work across product, marketing, content, creative teams.Analytical mindset: metrics, feedback loops, continuous improvement.Comfortable with ambiguity & ownership. You’ll define many processes.Why Join Setu Now:You’ll help build Setu’s brand from scratch. Big impact, visible outcomes.Work with people who value curiosity, hustle, humility & learning.Rapid growth environment. Room to experiment, take risks, lead ideas.Be part of the fintech revolution: products that powers how finance works for millions.



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