Manager - performance marketing
4 weeks ago
Experience: Minimum 5 years of experience in Performance Marketing
Location: Gurugram
Key Deliverables (Essential functions & Responsibilities of the Job):
Responsible for Analyzing daily marketing campaigns and reporting KPIs.
Data & insights representation to stakeholders within & outside the team.
Creating data-based recommendations for campaign managers to optimize campaigns.
Critical and in-depth analysis of third-party analytics and campaign management tools Google Analytics, Search Ad 360, etc to measure and analyze the campaign impact and provide actionable insights.
Responsible for leading and managing Amazon marketplace for Performance Ads, brand store & A+ content.
Overview of Google Search Ads, FB Ads, and DV360 Ads campaigns.
Managing website SEO with Site Operations for tech implementations, Meta details, H1 tags, and On-page content.
Experimentation is key at M&S and should have an eye for new things to be done across marketing platforms.
Should have a good understanding of ad copy, creative, and landing pages.
Skills Requirements :
Should have hands-on experience with Google Analytics/Adobe Analytics.
Understanding of Amazon Ads, Google Ads, FB, and/or DV360 is good to have
Having an eye for error to solve problems quickly
Problem Solving & Data-driven
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