Printo | Growth Marketing Manager | bangalore
7 days ago
Job Description - Growth Marketing Manager
- Organization: Printo Document Services Pvt. Ltd.
- Website:
- Position: Growth Marketing Manager
- Role Type: Full time, On-Site. (No Remote/Hybrid)
- Location: Bengaluru, Karnataka
- Office Location: Printo Bommanahalli office - Printo Support Office
- Experience: 3-6 Years
- Openings: 2
- Education: MBA candidates preferred. Someone who has experience in driving sales operations/marketing operations on the ground will be ideal.
Printo is India’s largest chain for Printing, Gifting, and Merchandising with 30+ stores across major cities and a growing online presence. With over a million customers served, we aim to scale rapidly to achieve ₹1000 crore revenue and prepare for an IPO by 2025.
Role Overview
We are seeking a passionate, data-driven Growth Marketing Professional who will drive acquisitions, engagement and retention of SMB businesses for Printo.
Growth Strategy and Execution :
- Develop and execute strategies for SMB user acquisition, retention and engagement across offline and online channels
- Optimize CAC and drive consistent improvements in lead-to-conversion metrics by driving changes on ground at the stores and centre
- Build scalable performance marketing channels, including search, social media, telemarketing and email/whatsapp outreach
Marketing Automation & Data Analytics :
- Implement and optimize lifecycle marketing workflows to maximize customer LTV
- Leverage analytics to track performance, run A/B tests, and make data-driven decisions
Partnerships :
- Collaborate with B2B partners to expand reach
- Experience: 3-6 years in Marketing/Sales Operations with 2+ years in growth marketing and an MBA is preferred. We are specifically looking for candidates who have some past experience of driving sales/marketing operations and activations on the ground. This role would involve working with the store teams to drive significant changes.
- Technical Skills: Experience with customer engagement platforms like MoEngage or Clevertap and analytics tools like Zoho, Leadsquared
- Analytical Mindset: Proficient in data analysis and ROI-driven marketing strategies.
- Leadership: Self-starter with ownership mentality and strong problem-solving skills.
- Preferred: Experience in B2B SaaS or SMB-focused organisations, preference for someone who has worked in a high growth environment
- This is a high-impact role with direct access to CXOs and the founding team.
- Autonomy to shape and execute growth strategies.
- Opportunity to build and set up marketing frameworks from scratch
- This is a role requiring both strategic thinking and hands-on execution. We're looking for someone who can roll up their sleeves and get things done while also thinking big picture about growth
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