Taglynk | Product Marketing Manager | bangalore
1 month ago
As a Product Marketing Manager at you will play a pivotal role in developing and executing strategic marketing plans to drive product awareness, adoption, revenue growth, and market share. You’ll play a key role in. This position is a key link between our end customers and product development teams, ensuring that our products meet customer needs and are effectively brought to market.
Key Responsibilities:
Product Positioning: Developing and implementing effective strategies to position our products among our B-2-B and B-2-B-2-C clients, highlighting unique selling points and addressing customer pain points.
Messaging and Communication: Creating compelling messaging and communication materials to effectively convey the value proposition of our products to the target audience.
Go-to-Market Strategy : Collaborating with cross-functional teams to plan and execute successful product launches, considering factors such as pricing, distribution channels, and promotional activities.
Customer Insights: Gathering and analyzing customer feedback to gain insights into user preferences and behavior, informing product improvements and marketing strategies.
Content Creation: Developing high-quality content, including product collateral, website content, and sales presentations, to support marketing efforts and enhance brand awareness.
Competitive Analysis : Monitoring and analyzing the activities of competitors, staying informed about market dynamics, and adjusting strategies accordingly.
Market Research: Conduct thorough market research to understand industry trends, customer needs, and competitive landscapes.
Cross-Functional Collaboration : Working closely with product development, sales, and other departments to ensure alignment between product goals and overall business objectives.
Performance Metrics: Establishing and tracking key performance indicators (KPIs) to measure the success of marketing campaigns and overall product performance.
Qualifications:
Minimum 4-5 years of experience in product marketing role.
Bachelor's/master's in marketing, Business, or a related discipline. MBA preferred.
Demonstrated expertise in product marketing, especially in B-2-B-2-C segment.
Superior analytical, research, and communication skills.
A content-focused approach, emphasizing awareness and adoption.
Proficiency with tools like CleverTap, HubSpot and LeadSquared.
Aptitude for cross-team collaboration.
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Taglynk | Product Marketing Manager | bangalore
1 month ago
bangalore, India Taglynk Full timeRole Description: As a Product Marketing Manager at you will play a pivotal role in developing and executing strategic marketing plans to drive product awareness, adoption, revenue growth, and market share. You’ll play a key role in. This position is a key link between our end customers and product development teams, ensuring that our products meet...
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