Sales Manager

2 weeks ago

Mumbai, India Digital Sukoon Pvt Ltd Full time
About the Role You’ll drive ad revenues across our entertainment network—film/celebrity news sites, Instagram pages, YouTube channels, Snapchat shows, and partner inventories. From brand briefs to closed deals, you’ll package creator/page reach, branded content, AFP/integrations, and media (CPM/CPV/CPC) into solutions advertisers love.Prospect, pitch, negotiate, and close direct deals with studios, OTTs, FMCG, fashion, tech, auto, fintech, and agencies (GroupM, Publicis, IPG, Dentsu, Madison, Havas, etc.).
Build bundles (IG Reels + YT videos + Snapchat shows + site takeovers) with clear objectives (awareness, VTR, clicks, footfall).
Branded content & AFP: Celeb integrations, red-carpet/pap coverage, launch-day takeovers, reel series, contests, live streams, always-on packages.
Media planning: Propose CPM/CPV/CPC buys, frequency capping, and flighting around tentpoles (movie releases, awards, cricket, festivals).
Maintain CRM hygiene, weekly forecasts, and deal-stage visibility; Build rate cards, negotiate value adds, protect floors, upsell add-ons (whitelisting/PAID partnership, cutdowns, edits, language versions).
Partner with Editorial/Creative/Video, Ad Ops, PR, and Legal for mockups, approvals, measurement, and contracts.
Map categories, monitor competitor pages, surface new revenue streams (affiliate, programmatic direct, brand stores, commerce).
2–6 years in digital ad sales / branded content ; entertainment/celebrity/creator ecosystem is a plus.
~ Strong agency & brand relationships; Solid grasp of social video (IG Reels/Shorts/Snap), creator economics, brand safety.
~ Data-first storyteller with sharp deck/email skills.

Nice-to-Have Tools HubSpot/Salesforce, Google Workspace, Keynote/PowerPoint; Meta/YouTube analytics, GA/Looker Studio; basics of IOs, tags, tracking, brand lift.
KPIs (Quarterly) Net revenue vs target • Avg deal size • Win rate • New logos & category penetration • Repeat rate & multi-property adoption • Collection TAT.
Compensation Fixed + uncapped incentives • Health insurance • Mobile/Data reimbursement • Travel as needed.
Growth Path Sales Manager → Senior Manager → Key Accounts Lead → Head of Sales
with subject “Sales – Digital Ads (Entertainment)” . Include current CTC, notice period, and top 10 active contacts (brands/agencies).

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