Brand Lead

6 days ago

Chennai, India Vodafone Idea Limited Full time

RoleBrand LeadJob Level/ DesignationM2, AGMFunction / DepartmentCircle MarketingLocationTNCJob PurposeTo lead the Brand Communication efforts for the circle namely brand health monitoring, product campaigns, events and sponsorship, in-market visibility to deliver best in class business resultsKey Result Areas/AccountabilitiesBrand health monitoring - Identify Circle business needs – consumer insights – develop quarterly calendar – Align & close Marketing head – share/align corporate + media SPOCBudgets Management: Develop quarterly budgets plan – align marketing heads and Brand Communications Lead @Corporate - Monitor budgets - collate and share expenses with Corp media/circle Ops LeadsCircle Product Campaigns:Develop product briefs from circles basis calendar - Convert product briefs to communication briefs – Align corporate SPOC - Share it with centralized Ogilvy – Creative output signoff from corporate SPOC- Develop GTM package basis corporate SPOC signoff & handover to circle execution teamMonitor & collate performance results for respective circle – share with corporate circle spocCorporate campaigns:Align GTM plans for Circle basis circle budgetsAlign corporate teams (circle + Media SPOC) - Deliver package to circle execution teamsMonitor & collate results for respective circle– share with corporate circle spocRetail & Trade Engagement: Smooth implementation of each signage campaign. Update and maintain retail signage database. Provide complete marketing support to existing and upcoming stores.Circle Activation/events /sponsorships – Evaluate & Align & take budget approvals from corporate / media SPOC and supervise execution of sameIn Market visibility: Monitor in market visibility execution through the Merchandiser App reports – highlight issues and lead mitigation plansInternal Communication: Extend product / service related campaigns internally conceptualization & and execution employee events as per the brief of HR teamLead PR plan for circleBrand guidelines: Ensure all internal/external communication adheres to brand guidelines along with corporate brand SPOCQuarterly reviews with the agencies on the work done and a competitive analysis to develop benchmarks and way forwardsCore Competencies, Knowledge, ExperienceStrategic thinking and knowledge of fundamentals of brand buildingCreative thinkingCollaborationProcess orientationAnalytical skillsExperience of 7-9 years in brand communicationsMust have technical / professional qualificationsMBA in Marketing is preferredInternal Job Description Footer. Vodafone Idea Limited (formerly Idea Cellular Limited)An Aditya Birla Group & Vodafone partnership

  • Brand Lead

    1 week ago

    Chennai, India Vodafone Idea Limited Full time

    Role Brand Lead Job Level/ Designation M2, AGM Function / Department Circle Marketing Location TNC Job Purpose To lead the Brand Communication efforts for the circle namely brand health monitoring, product campaigns, events and sponsorship, in-market visibility to deliver best in class business results Key Result Areas/Accountabilities Brand health...

  • Brand Lead

    1 week ago

    Chennai, India Vodafone Idea Limited Full time

    Role Brand Lead Job Level/ Designation M2, AGM Function / Department Circle Marketing Location TNC Job Purpose To lead the Brand Communication efforts for the circle namely brand health monitoring, product campaigns, events and sponsorship, in-market visibility to deliver best in class business results Key Result Areas/Accountabilities Brand health...

  • Brand Lead

    1 week ago

    Chennai, India Vodafone Idea Limited Full time

    Role Brand Lead Job Level/ Designation M2, AGM Function / Department Circle Marketing Location TNC Job Purpose To lead the Brand Communication efforts for the circle namely brand health monitoring, product campaigns, events and sponsorship, in-market visibility to deliver best in class business results Key Result Areas/Accountabilities - Brand health...

  • Brand Lead

    1 week ago

    chennai, India Vodafone Idea Limited Full time

    RoleBrand LeadJob Level/ DesignationM2, AGMFunction / DepartmentCircle MarketingLocationTNCJob PurposeTo lead the Brand Communication efforts for the circle namely brand health monitoring, product campaigns, events and sponsorship, in-market visibility to deliver best in class business resultsKey Result Areas/Accountabilities- Brand health monitoring -...

  • Brand Lead

    6 days ago

    Chennai, India Vodafone Idea Limited Full time

    RoleBrand LeadJob Level/ DesignationM2, AGMFunction / DepartmentCircle MarketingLocationTNCJob PurposeTo lead the Brand Communication efforts for the circle namely brand health monitoring, product campaigns, events and sponsorship, in-market visibility to deliver best in class business resultsKey Result Areas/Accountabilities- Brand health monitoring -...

  • Brand Lead

    1 week ago

    Chennai, India Vodafone Idea Limited Full time

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  • Brand Lead

    1 week ago

    Chennai, India Vodafone Idea Limited Full time

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    1 week ago

    Chennai, India Vodafone Idea Limited Full time

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    1 week ago

    Chennai, India Vodafone Idea Limited Full time

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