Brand Lead

1 week ago

Chennai, India Vodafone Idea Limited Full time

Role Brand Lead Job Level/ Designation M2, AGM Function / Department Circle Marketing Location TNC Job Purpose To lead the Brand Communication efforts for the circle namely brand health monitoring, product campaigns, events and sponsorship, in-market visibility to deliver best in class business results Key Result Areas/Accountabilities - Brand health monitoring - Identify Circle business needs – consumer insights – develop quarterly calendar – Align & close Marketing head – share/align corporate + media SPOC - Budgets Management: Develop quarterly budgets plan – align marketing heads and Brand Communications Lead @Corporate - Monitor budgets - collate and share expenses with Corp media/circle Ops Leads - Circle Product Campaigns: - Develop product briefs from circles basis calendar - Convert product briefs to communication briefs – Align corporate SPOC - Share it with centralized Ogilvy – Creative output signoff from corporate SPOC- Develop GTM package basis corporate SPOC signoff & handover to circle execution team - Monitor & collate performance results for respective circle – share with corporate circle spoc - Corporate campaigns: - Align GTM plans for Circle basis circle budgets - Align corporate teams (circle + Media SPOC) - Deliver package to circle execution teams - Monitor & collate results for respective circle– share with corporate circle spoc - Retail & Trade Engagement: Smooth implementation of each signage campaign. Update and maintain retail signage database. Provide complete marketing support to existing and upcoming stores. - Circle Activation/events /sponsorships– Evaluate & Align & take budget approvals from corporate / media SPOC and supervise execution of same - In Market visibility: Monitor in market visibility execution through the Merchandiser App reports – highlight issues and lead mitigation plans - Internal Communication: Extend product / service related campaigns internally conceptualization & and execution employee events as per the brief of HR team - Lead PR plan for circle - Brand guidelines: Ensure all internal/external communication adheres to brand guidelines along with corporate brand SPOC - Quarterly reviews with the agencies on the work done and a competitive analysis to develop benchmarks and way forwards Core Competencies, Knowledge, Experience - Strategic thinking and knowledge of fundamentals of brand building - Creative thinking - Collaboration - Process orientation - Analytical skills Experience of 7-9 years in brand communications Must have technical / professional qualifications MBA in Marketing is preferred Internal Job Description Footer . Vodafone Idea Limited (formerly Idea Cellular Limited) An Aditya Birla Group & Vodafone partnership

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