Brand Lead

1 week ago

Chennai, India Vodafone Idea Limited Full time

RoleBrand LeadJob Level/ DesignationM2, AGMFunction / DepartmentCircle MarketingLocationTNCJob PurposeTo lead the Brand Communication efforts for the circle namely brand health monitoring, product campaigns, events and sponsorship, in-market visibility to deliver best in class business resultsKey Result Areas/Accountabilities- Brand health monitoring - Identify Circle business needs – consumer insights – develop quarterly calendar – Align & close Marketing head – share/align corporate + media SPOC- Budgets Management: Develop quarterly budgets plan – align marketing heads and Brand Communications Lead @Corporate - Monitor budgets - collate and share expenses with Corp media/circle Ops Leads- Circle Product Campaigns:- Develop product briefs from circles basis calendar - Convert product briefs to communication briefs – Align corporate SPOC - Share it with centralized Ogilvy – Creative output signoff from corporate SPOC- Develop GTM package basis corporate SPOC signoff & handover to circle execution team- Monitor & collate performance results for respective circle – share with corporate circle spoc- Corporate campaigns:- Align GTM plans for Circle basis circle budgets- Align corporate teams (circle + Media SPOC) - Deliver package to circle execution teams- Monitor & collate results for respective circle– share with corporate circle spoc- Retail & Trade Engagement: Smooth implementation of each signage campaign. Update and maintain retail signage database. Provide complete marketing support to existing and upcoming stores.- Circle Activation/events /sponsorships– Evaluate & Align & take budget approvals from corporate / media SPOC and supervise execution of same- In Market visibility: Monitor in market visibility execution through the Merchandiser App reports – highlight issues and lead mitigation plans- Internal Communication: Extend product / service related campaigns internally conceptualization & and execution employee events as per the brief of HR team- Lead PR plan for circle- Brand guidelines: Ensure all internal/external communication adheres to brand guidelines along with corporate brand SPOC- Quarterly reviews with the agencies on the work done and a competitive analysis to develop benchmarks and way forwardsCore Competencies, Knowledge, Experience- Strategic thinking and knowledge of fundamentals of brand building- Creative thinking- Collaboration- Process orientation- Analytical skillsExperience of 7-9 years in brand communicationsMust have technical / professional qualificationsMBA in Marketing is preferredInternal Job Description Footer.Vodafone Idea Limited (formerly Idea Cellular Limited)An Aditya Birla Group & Vodafone partnership

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