Senior Marketing Manager
3 weeks ago
Balancehero India Pvt. Ltd. (BHI), the wholly-owned subsidiary of Balancehero Co. Ltd., Korea which runs and operates the mobile app “True Balance”- a one-stop destination for financial services.” Founded by Charlie Lee in Korea in 2014, Balancehero started its operations in India in the year 2016. It started off as a balance check application and the company has expanded its business model to financial services. The company aims to build a financial platform for the next billion which set the context for loans, utility services, pay later services, and commerce services. The Company's wholly-owned subsidiary True Credits Private Limited, is a licensed NBFC that aims to bridge the financial gap in India by making Finance available for all. True Credits lends through the True Balance mobile application.
Job Description: Digital Marketing Specialist
Google Ads Manager
Professional experience in running advertising campaigns in Google Ads (UAC, TROAS etc)
Familiarity with Google Ads and Google Analytics advertising tools
Analyse and optimise ad campaigns to increase return on investment (ROI)
Good knowledge of trends in online marketing
Ability to create effective advertising strategies
Analytical thinking and ability to make quick decisions based on data insights
Creativity and ability to work in a dynamic environment
Excellent communication skills
Attention to detail and diligence in task execution
Willingness to continuously improve and upgrade skills
Self starter attitude and performance oriented individual
Focus on result
Should be able to use tools like Apps flyer for campaign performance
Partnership & Alliances
Develop and build new strategic partnerships with marketplaces , In-app , OEM , Aggregators, SMS channels for growing a new user base.
Negotiating deals with vendors, clients, banks and NBFC.
Plan/execute alliances strategies.
This role will be responsible for generating leads for top funnel improvement
Required Experience:
Creating, monitoring, and optimising advertising campaigns in Google Ads based on monthly , weekly targets of the channel
Analysing campaign effectiveness and adjusting advertising strategies
Researching competition and trends in the advertising industry
Preparing campaign results reports and recommending actions
Collaborating with graphic and creative teams to prepare advertising materials
Testing new advertising formats and Google Ads tools
Conducting keyword analysis and recommending optimizations
Coordinating team activities to achieve campaign goals
Due diligence and legal documentation tasks to be managed with cross functional teams.
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gurgaon, India Antara Senior Care Full timeProfile Summary:We are seeking a seasoned Performance Marketing Manager to lead our digital marketing efforts. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. Your main goal will be to drive traffic, enhance brand visibility, and significantly increase customer...
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