Senior Marketing Manager
4 weeks ago
Job Title: Senior Marketing Manager
Job Summary:
The Senior Marketing Manager at Pluang is responsible for developing and executing data-driven paid marketing strategies to acquire new users and maximize return on ad spend across various paid channels.
Key Responsibilities:
- Optimize Paid Marketing for ROAS: Develop and implement comprehensive paid marketing strategies, prioritizing return on ad spend (ROAS) to ensure high-value user acquisition.
- Identify Key Channels: Pinpoint the most effective paid channels for reaching target audiences and optimizing ad spend, including Google Ads, Meta Ads, ASA, TikTok Ads.
- Optimization Goals: Develop and refine hypotheses on the best events to optimize, such as conversions, installs, or in-app events, to acquire the most valuable users.
- Implement Campaigns: Oversee the execution of various paid marketing campaigns, including UAC, search-based campaigns (defense and offense), display ads, and more.
- Data-Driven Analysis: Collaborate closely with the Data team to understand campaign performance, conduct A/B tests, and derive actionable insights.
- Script Automation: Write and utilize scripts to automate tasks such as bid adjustments, performance monitoring, and report generation, enhancing efficiency and effectiveness.
- Optimize and Improve Performance: Continuously monitor and refine campaign strategies, including targeting, bidding, and budgeting, to enhance overall performance.
Requirements:
- Education: Bachelor's degree in Marketing, Business, or a related field from a reputable institution.
- Paid Marketing Experience: Extensive experience in managing paid marketing campaigns across various channels (Google Ads, Meta Ads, ASA, TikTok Ads, etc.), with at least 5 years in a similar role.
- Analytical Skills: Strong proficiency in data analysis, campaign tracking, and performance metrics, including CAC, CPI, ROAS, and conversion rates.
- Project Management: Excellent project management skills with the ability to set and achieve goals, meet deadlines, and multitask in a dynamic environment.
- Testing Expertise: Proven experience with A/B testing and optimization techniques.
- Script Automation: Ability to write and utilize scripts to automate tasks such as bid adjustments, performance monitoring, and report generation.
- Cross-Functional Collaboration: Experience working effectively with Product, Growth, Revenue, Creative, and Data teams.
- Financial Knowledge: Understanding of financial markets, including crypto and US stocks, to implement best marketing strategies.
- Continuous Improvement: Passionate about continuous improvement, creative, and a self-starter.
Work Environment Details:
- Attractive compensation package - competitive salary, flexible bonus scheme.
- Individual career path - management and technical career growth, enhanced by learning and development program, regular performance assessment, teams of multi-national IT professionals.
- Healthy work environment - company-sponsored medical program, food, and beverage program, open communication.
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