Senior Adobe Analytics with CJA

4 weeks ago

Bangalore, India Verticurl Full time

About Verticurl:

Verticurl (a division of Ogilvy), is a WPP company, was established in 2006 with the mission to be the world’s leading marketing technology services agency for global organization with a presence in APAC, North America and LATAM. Verticurl global marketing automation, demand generation and digital strategy specialists support our customers in more than 14 different languages and in a variety of industry sectors, including High Tech, Banking, Insurance and Financial Services, Manufacturing, Healthcare and Consumer Electronics. WPP is listed in London stock exchange which has approximately 130,000 employees across more than 130 countries.

About Ogilvy:

Ogilvy is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for five consecutive years, 2012, 2013, 2014, 2015 and 2016; the EFFIEs World's Most Effective Agency Network in 2012, 2013 and 2016; and Adweek's Global Agency of the Year in 2016. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.

Job Location: Bangalore / Hyderabad / Gurgaon / Coimbatore

Purpose of the Role:

We are seeking a skilled and experienced Customer Journey Analytics Specialist to join our team. The ideal candidate will have a strong understanding of Adobe Analytics, Adobe Experience Platform (AEP), and Customer Journey Analytics (CJA). As a Customer Journey Analytics Specialist, you will play a crucial role in analyzing customer data to gain insights into their behaviors and preferences. You will be responsible for preparing reports and dashboards using CJA to provide actionable insights to various stakeholders within the organization

Key Roles & Responsibilities:

• Utilize Adobe Analytics and Customer Journey Analytics (CJA) to analyze customer data and derive actionable insights.

• Prepare and deliver reports and dashboards on customer journey analytics to stakeholders across different departments.

• Collaborate with cross-functional teams to understand business objectives and translate them into analytics requirements.

• Develop and implement strategies to optimize the customer journey and enhance the overall customer experience.

• Stay updated on industry trends and best practices in customer journey analytics and recommend improvements accordingly.

Preferred Qualifications:

• 5+ years proven experience working with Adobe Analytics and 2+ years experience in Customer Journey Analytics (CJA) and knowledge on Adobe Experience Platform (AEP).

• Strong analytical skills with the ability to interpret complex data sets and identify trends and insights.

• Proficiency in preparing reports and dashboards using CJA or similar analytics platforms.

• Excellent communication and presentation skills with the ability to effectively convey insights to stakeholders.

• Ability to work collaboratively in a cross-functional team environment.

• Detail-oriented with a focus on accuracy and quality of work.

• Ability to thrive in a fast-paced and dynamic work environment

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