The 4P Solutions | PPC Specialist

10 hours ago


india The 4P Solutions Full time

Job Position: PPC Specialist

CTC Range: 3 LPA - 4.5 LPA


Purpose of the Job:

To drive traffic, generate leads, and achieve revenue growth by managing Google Ads and social media PPC campaigns.


Key Responsibilities:
  • PPC Campaign Setup & Optimization : Create and optimize PPC campaigns in Google Ads, Facebook Ads, and other ad platforms, ensuring efficient spend and maximum ROI.
  • Keyword Research for PPC : Conduct in-depth keyword analysis specifically for PPC, targeting relevant, high-performing search terms and maintaining a list of negative keywords.
  • Landing Page Coordination for PPC Ads : Work with design teams or use templates to create and optimize landing pages that maximize PPC conversion rates.
  • Ad Copywriting & Creative Upload : Develop high-converting PPC ad copy and manage ad uploads to align with client objectives and ad platform guidelines.
  • Real-Time Campaign Monitoring & Budget Management : Daily monitoring of PPC metrics, adjusting bids, optimizing budgets, and tracking PPC-specific KPIs for performance.
  • Conversion Tracking & Analytics : Set up PPC tracking via Google Tag Manager (GTM) and Google Analytics, focusing on tracking CTAs, form submissions, and other PPC conversion points.
  • Performance Reporting for PPC Campaigns : Create monthly reports on PPC performance metrics, keyword rankings, and ROI, and provide insights on improvement areas.
  • Client Lead Tracking & Feedback Management : Maintain a lead tracker, capturing lead details from PPC campaigns and client feedback for ongoing optimization.
  • PPC Trend Analysis & Collaboration : Keep updated on PPC industry trends, new features in Google Ads, and collaborate with other team members for integrated strategies.

Desired Profile:
  • Experience : 1.5-3 years in PPC campaign management, specifically in Google Ads or paid search advertising.
  • Skills : Expertise in Google Ads, Facebook Ads, keyword research for PPC, bid strategy, budget management, ad copywriting, and A/B testing.
  • Tools : Proficient in Google Ads, Facebook Ads Manager, Google Analytics, and GTM for PPC tracking.
  • Knowledge : Strong understanding of PPC conversion optimization, consumer search behavior, ad platform guidelines, and KPI tracking.


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