PPC Executive
2 weeks ago
Job Position: SEO Specialist
CTC Range : 3 LPA - 4.8 LPA
Purpose of the Job:
To enhance online visibility through strategic SEO efforts, driving organic traffic, lead generation, and sales growth.
Key Responsibilities:
- SEO Audits & Research : Conduct in-depth technical site audits, keyword research, and competitor analysis to optimize SEO strategy.
- Performance Tracking : Use tools like Google Analytics and Google Search Console to monitor keyword rankings, conversions, and traffic; create monthly reports.
- Google My Business (GMB) : Optimize and manage GMB listings to improve local search rankings and client visibility.
- On-Page Optimization : Optimize key elements such as meta-tags, headers, alt tags, and schemas to boost website rankings.
- Link Building & Off-Page SEO : Generate high-quality backlinks, manage link disavowals, and collaborate with industry bloggers for guest posting.
- Client Lead Management : Track and analyze lead quality, client feedback, and engagement metrics to refine strategies.
- Team Collaboration : Work closely with cross-functional teams to ensure alignment and stay current on SEO trends.
Desired Profile:
- Experience : 1.5-3 years in SEO, with proven results in improving keyword rankings and traffic.
- Skills : Proficient in technical SEO, keyword research, on-page optimization, local SEO, and backlinking strategies.
- Tools : Hands-on experience with SEO tools such as Google Analytics, SEMrush, Ahrefs, and HubSpot.
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