Product marketing executive

5 days ago


Gurgaon, India Zupee Full time
Role & Responsibilities (KRAs)
Develop and execute lifecycle marketing campaigns by identifying customer segments and key messages.
Plan and execute the GTM strategy for new games/features for existing users
Generate insights to create product marketing interventions that enhance feature visibility and address business challenges.
Plan and implement complex lifecycle journeys via multiple channels such as Push, Whatsapp and Plotline
Managing the in-app communication across features and user lifecycle
Preferred Qualifications:
Should have deep experience with Lifecycle management tools- Clever Tap/ Moengage/Plotline/Gupshup
Must have a good understanding of data analysis and A/B testing methods
Good hold on copywriting & attention to detail
Conceptual understanding of product marketing & its different elements
Should be able to take initiative and drive things independently

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