Brand manager 5+yrs

2 weeks ago

Bengaluru, India TMRW House Of Brands Full time
Brand Manager | Job Description
About TMRW:
Role Overview :
The Brand Manager will play a crucial role in Tmrw’s mission – which is the in the transformation of the acquired brands into brands that people love. The brand manager will be responsible for how the customer receives the brand communication at each touchpoint, digital or physical. They should be passionate about differentiation and about building a digital first brand. The expertise of the brand manager should also help define the brand’s improvement on critical KPIs that enable the growth journey of the brand.
Duties/Responsibilities:
Ability to understand the D2 C & Fashion marketing landscape
Shape and communicate the uniqueness of their brand
Translate brand elements into creatives that drive recall & differentiation at each touchpoint
Lead creative development to motivate the target audience to “take action”
Ability to work with external agency partners to deliver the above within budgets
Establish performance specifications, cost and price parameters, market applications
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends and competitors’ activities
Create & manage the brand’s annual marketing calendar
Devise innovative growth strategies
Align the company around the brand’s direction, choices and tactics
Required Skills/Abilities:
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Outstanding communication skills
Up-to-date with latest trends and marketing best practices
About Tmrw:

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